Director, Brand & Product Marketing (E-Commerce)

TL;DR

Director, Brand & Product Marketing (E-Commerce): Leading product and brand positioning, messaging strategy, and integrated marketing plans for eReader, subscriptions, and content sales with an accent on defining product value propositions and differentiators. Focus on creating comprehensive messaging and positioning documents with channel specificity and regional context to drive business growth in key markets.

Location: Toronto, Canada. Hybrid remote working environment.

Salary: CAD $97,020.00 - 147,020.00 annually

Company

hirify.global is an advanced global ecommerce company offering more than 6 million eBooks and audiobooks to 30 million+ customers in 190 countries.

What you will do

• Work with research and market leads to understand evolving trends, customer needs, and competitive dynamics.
• Create and refine tailored value propositions that resonate with target audiences.
• Plan and execute product launches, collaborating closely with cross-functional teams.
• Measure brand health via annual survey and continue to craft the strategic vision for how the Kobo brand shows up in marketing initiatives.
• Equip Sales and retail marketing teams with impactful and effective materials that enhance their ability to communicate product value.
• Work closely with the sales, product, and customer service teams to ensure marketing campaigns align with product offerings and customer needs.

Requirements

• Bachelor’s degree in Marketing, Commerce, Business, or a related field.
• 8-12 years of experience in product marketing and integrated marketing, ideally in e-commerce or consumer technology.
• 3+ years of experience in people management – leading others, inspiring, coaching, and mentoring.
• Demonstrated ability to manage projects with multiple stakeholders and deliver on deadlines.
• Excellent English skills (verbal and written)

Culture & Benefits

• Flexible hours and hybrid remote working environment.
• Subsidized in-office lunches.
• Free Kobo device + free weekly e-book or audiobook.
• Weekly Kobo Tech University sessions.
• Dog friendly office.