Lifecycle Marketing Manager (AI)

TL;DR

Lifecycle Marketing Manager (AI): Building and optimizing lead nurturing and customer engagement campaigns with an accent on high-performing email and SMS programs that drive conversion, engagement, and lifetime value. Focus on designing scalable automation workflows in Klaviyo, leveraging customer data for segmentation, and implementing AI-enabled tools for personalization.

Location: Remote (USA) or Hybrid (Midtown, New York, NY).

Salary: $100,000–$115,000 per year.

Company

hirify.global is a company focused on lead nurturing and customer engagement across its B2C, Retail, and B2B2C divisions, specializing in hearing solutions.

What you will do

• Build, manage, and optimize an end-to-end email/SMS lifecycle strategy to enhance customer relationships, loyalty, and lifetime value.
• Design and maintain scalable automation workflows in Klaviyo.
• Develop behavioral and lifecycle-based customer segmentation.
• Partner with Salesforce stakeholders to ensure clean data and reliable integrations.
• Plan and execute promotional and lifecycle campaigns in alignment with divisional growth goals.
• Continuously evolve campaigns through customer research, data-driven insights, and ongoing testing.
• Test and implement AI-enabled tools and processes to increase personalization and engagement.

Requirements

• 3 to 5 years of experience overseeing successful lifecycle email and SMS marketing.
• Strong hands-on experience with Klaviyo.
• Working knowledge of Salesforce or similar CRM platforms.
• Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting.
• US work authorization (hirify.global participates in E-Verify).
• Strong project management and prioritization skills.

Culture & Benefits

• Medical, Dental, and Vision Insurance (Aetna).
• 401K retirement plan.
• Flexible PTO policy.
• Commuter Benefits and additional wellness perks.
• Parental Leave Policy.
• Focus on building a diverse and inclusive workforce.