TL;DR
CRM Communications Officer (Fintech): Crafting and deploying targeted marketing campaigns through email, SMS, and other channels with an accent on understanding customer behavior through data analysis. Focus on improving campaign effectiveness and collaborating with cross-functional teams for customer updates.
Location: Hybrid role based 3 days a week in our Cardiff office.
Company
hirify.global provides an all-in-one business credit card & spend management platform that helps business owners save time and money.
What you will do
- Build, test, and deploy email marketing campaigns and automated workflows using our CRM platform, Customer.io.
- Draft, edit, and proofread a wide range of communications, ensuring a high standard of quality.
- Analyse and use customer data to build and refine audience segments for targeted campaigns.
- Monitor campaign performance and assist in preparing reports on key metrics.
- Support A/B testing of subject lines, copy, and calls-to-action to improve effectiveness.
- Collaborate with Product, Operations, and Credit teams to gather information for customer updates.
Requirements
- Around 1–2 years of commercial experience in email marketing, CRM, growth, or a related role.
- A data-driven mindset i.e. enjoys working with data to understand performance and customer behaviour.
- Experience analysing data or campaign performance (e.g. Excel, SQL, BI tools, CRM reporting), or a strong desire to build these skills.
- Excellent verbal and written communication skills, including copy editing and proofreading.
- Experience with any CRM or email marketing platform is a big plus (e.g Customer.io, Braze, Hubspot), but a proactive willingness to learn is essential.
Culture & Benefits
- Opportunity to deliver high-impact projects that will have immediate and noticeable impact on our business.
- A competitive salary and meaningful career progression.
- Private Healthcare, Worldwide Travel Insurance and Dental Cover through Vitality.
- 28 days Holiday (Plus Bank Holidays).
- Annual Learning Budget.
- Dog Friendly Offices.
Hiring process
- 30m initial interview with Talent Partner.
- 45m interview with Marketing & Communications Senior Manager - technical questions and CV walk through.
- Take Home Task, followed by 1hour final stage interview with Marketing & Communications Senior Manager and CCO.
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