Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Asset & Wealth Management): Developing and implementing marketing strategies for the hirify.global Asset Management investment solutions platform with an accent on driving business growth and lead generation for third-party wealth audiences. Focus on creating comprehensive go-to-market plans, impactful campaigns, and content strategies, while ensuring brand narrative consistency.

Location: Onsite in Chicago, Illinois, United States

Salary: $110,000–$230,000 USD

Company

hirify.global is a leading global financial institution providing investment and advisory services within Asset & Wealth Management.

What you will do

• Partner with distribution and marketing leads to develop and implement integrated marketing strategies for third-party wealth audiences.
• Develop and execute comprehensive go-to-market plans for product launches and lead generation campaigns.
• Collaborate with content and product marketing teams to deliver US third-party wealth marketing materials and thought leadership.
• Ensure the Asset Management value proposition is infused throughout all related US marketing activities.
• Support partner firm needs and initiatives for models and SMA distribution.
• Partner on sponsorship strategy, in-field initiatives, and seamless event execution.

Requirements

• 8+ years in a similar role within a leading financial institution with an outstanding track record.
• In-depth knowledge of the asset management industry, including partner firms, clients, products, regulations, and competitors.
• Direct experience with marketing of models and SMAs.
• Well-developed strategic thinking with commercial awareness and business acumen.
• Demonstrable track record of working effectively across matrixed, complex organizations.
• Solid experience in product and digital marketing, B2B environments, lead generation, and analytics.

Nice to have

• MBA and/or CFA preferred.

Culture & Benefits

• Access to valuable and competitive benefits and wellness offerings.
• Opportunity to participate in exciting investment opportunities.
• Collaborate with talented colleagues from diverse asset classes and regions.
• Be part of a diverse team passionate about their craft, clients, and sustainable success.
• Work in a culture that values integrity and transparency.