Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Developing and implementing marketing strategies for the hirify.global Asset Management investment solutions platform, including ETFs with an accent on delivering awareness, messaging, and resources to third-party wealth audiences. Focus on product launches, impactful campaigns, and ensuring end-to-end reporting of marketing impact to optimize marketing approach.

Location: Must be based in Chicago, Illinois, United States

Salary: USD 110,000 - 230,000

Company

hirify.global Asset & Wealth Management provides investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

What you will do

• Develop and implement integrated marketing strategies to deliver awareness and resources to third-party wealth audiences.
• Develop and execute go-to-market plans for product launches in partnership with key stakeholders.
• Develop and execute impactful campaigns to drive lead generation, leveraging digital, media, and in-person channels.
• Partner with content and product marketing teams to deliver marketing materials supporting models and SMAs.
• Ensure the Asset Management value proposition is infused through all related marketing activities in the US.
• Partner with business leads and functional leads on sponsorship strategy and execution of events.

Requirements

• 8+ years in a similar role within a leading financial institution.
• In-depth knowledge of the asset management industry including partner firms, clients, products, and regulations.
• Well-developed strategic thinking with commercial awareness and business acumen.
• Demonstrated ability to work effectively across complex organizations with excellent communication and presentation skills.
• Solid experience in product and digital marketing.
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred.

Culture & Benefits

• Committed to providing people with valuable and competitive benefits and wellness offerings.
• Best-in-class benefits.