Senior Marketing Manager

TL;DR

Senior Marketing Manager (Fintech): Leading marketing strategy and execution to grow hirify.global's presence in the US market with an accent on integrated campaigns, brand positioning, and customer acquisition. Focus on crafting impactful messaging, managing agency partnerships, and navigating US regulatory compliance.

Location: New York or San Francisco, United States

Salary: $110,500 - $149,500 + Equity & Benefits

Company

hirify.global is a leading fintech company building a customer-focused digital banking platform with over 13 million UK customers and expanding in the US.

What you will do

• Plan and execute marketing campaigns tailored for the US market across multiple channels including digital, social, and traditional media.
• Develop and maintain strong brand positioning and messaging frameworks that resonate with US consumers.
• Collaborate with Product teams to drive customer acquisition and engagement through growth and lifecycle campaigns.
• Manage relationships with creative and media agencies to ensure effective campaign delivery.
• Aggregate market insights and customer feedback to inform marketing strategies aligned with hirify.global’s brand.
• Ensure all marketing activities comply with US regulatory requirements and report on key performance metrics.

Requirements

• Location: Must be based in New York or San Francisco, United States.
• Proven experience marketing financial or tech products to US consumers.
• Strong understanding of campaign metrics, channel mix, and growth marketing tactics.
• Experience working in both early-stage startups and larger organizations.
• Ability to work cross-functionally with Product and Marketing leadership.
• Excellent communication skills with a focus on clear messaging and brand consistency.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Competitive salary with stock options and 401k employer match.
• 32 days of vacation and public holidays with mandatory time off.
• Flexible working hours and supportive work environment.
• Parental leave and strong focus on employee well-being.

Hiring process

• Initial call with a recruiter.
• Video interview with the hiring manager.
• Role-specific case study.
• Two-stage interview loop covering role-specific and behavioral assessments.