Brand Campaign Manager (Marketing)

TL;DR

Brand Campaign Manager (Marketing): Driving brand equity and player growth through integrated, creative, and measurable brand media campaigns across a diverse gaming portfolio with an accent on upper- and mid-funnel strategies. Focus on end-to-end campaign execution, agency management, and delivering actionable insights through performance monitoring and optimization.

Location: You will work 2 days per week in our London office and the remaining days at home.

Company

hirify.global brings people together through the power of play as a global leader in interactive entertainment and a proud label of Take-Two Interactive.

What you will do

• Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles.
• Own end-to-end execution of paid Brand Media campaigns, including briefing, timelines, approvals, launch readiness, and post-campaign reporting.
• Lead day-to-day brand media planning with a hybrid model, working across media agencies and direct platform partners (Google, Meta, TikTok, etc.).
• Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations.
• Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
• Define clear KPIs aligned to campaign objectives; monitor performance and optimize against results.

Requirements

• 5+ years of experience in general Brand Management or Integrated Marketing.
• Proven experience leading high-impact brand media campaigns, ideally within gaming, entertainment, or consumer tech.
• Strong understanding of upper- and mid-funnel marketing and how it supports performance outcomes.
• Experience collaborating with agencies, platform partners, and cross-functional teams.
• Understanding of mobile gaming audiences and free-to-play business models.
• Excellent communication, presentation (slide decks), and project management skills.

Nice to have

• Experience in mobile gaming, apps, or entertainment.
• Experience supporting influencer-led or creator-based partnerships.
• Exposure to global campaigns across multiple regions.

Culture & Benefits

• Competitive salary and discretionary annual bonus scheme.
• 26 days holiday, plus bank holidays & 2 paid personal days.
• Pension plan, with a double matching employer contribution.
• Private medical & dental insurance and healthcare cash plan.
• Fitness reimbursement plan, worth £600 per annum.
• Flexible working hours.