Senior Creative Strategist (GameDev)

TL;DR

Senior Creative Strategist (GameDev): Shaping the strategic backbone for Candy Crush Saga's marketing by translating insights into powerful, culturally relevant creative ideas with an accent on brand positioning, campaign development, and creative effectiveness. Focus on identifying emerging trends, crafting high-calibre briefs, and developing award-winning narratives that elevate mobile gaming marketing.

Location: London, United hirify.globaldom

Company

hirify.global is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise.

What you will do

• Define and strengthen Candy Crush’s brand positioning and architecture to guide long-term storytelling.
• Partner with Player Insights and Analytics to identify emerging trends and player motivations.
• Craft high-calibre, hypothesis-led briefs rooted in player insight and business ambition.
• Collaborate closely with Integrated Planning to ensure rollouts are idea-led, not channel-led.
• Own the narrative around brand health results and interpret campaign performance.
• Identify award opportunities and lead the development of submissions that highlight Candy Crush’s creativity and effectiveness.

Requirements

• Experience in brand strategy, creative strategy, or comms planning, ideally within creative or integrated agencies.
• Experience developing culturally resonant, insight-driven strategies for entertainment, gaming, or lifestyle brands.
• Fluency in creative comms planning grounded in storytelling and human behaviour.
• Strong analytical and data-fluency skills, able to translate data into meaning and opportunity.
• Ability to craft compelling narratives and communicate them confidently to senior stakeholders.
• Demonstrated experience crafting or contributing to award-winning campaigns and submissions.

Culture & Benefits

• Work within Candy Crush Saga’s Brand Strategy & Creative team.
• Partner across Insights, Analytics, Integrated Planning, Product Marketing, and GTM.
• Define the strategic direction for Candy Crush Saga’s brand and creative work.
• Opportunity to elevate GTM planning and marketing within hirify.global and Microsoft.
• Opportunity to mentor others through insight, creativity, and strategic rigor.
• Work in a fast-paced, evolving environment with multiple partners and priorities.