Games Marketing Lead (Gamedev)

TL;DR

Games Marketing Lead (Gamedev): Defining and delivering the marketing strategy for a publishing portfolio, from new game launches to live service support, with an accent on campaign development, player engagement, and creative content. Focus on aligning marketing with publishing milestones, leading cross-functional teams, and fostering influencer relationships to drive audience awareness.

Location: This role is based in Middlesbrough, UK, with the opportunity to apply for hybrid working (up to 2 days working from home per week). The company can support UK relocation, but visa sponsorship is not available for this role.

Company

hirify.global is an award-winning game developer and publisher, known for collaborations with Rockstar Games (Red Dead Redemption) and Obsidian Entertainment (Grounded), with a team of over 400 people.

What you will do

• Define and lead integrated marketing strategies and campaigns across the full game lifecycle.
• Design and deliver campaigns for new player acquisition, re-engagement, and community retention, especially for live service content.
• Manage and support community managers and content creators, ensuring consistent brand alignment and high-quality player-facing content.
• Monitor community sentiment and player behavior to inform marketing and publishing decisions.
• Collaborate with platform partners and manage external vendors for effective assets and activations.
• Lead player-facing communication during outages or emergent issues, collaborating on tone and timing.

Requirements

• Significant experience in games marketing, including new launches and live service titles (live service experience is critical).
• Proven track record of authoring and leading integrated campaigns and cross-functional planning.
• Demonstrable experience in aligning marketing activities with player acquisition, re-engagement, and retention.
• Experience managing and developing community or content-focused team members.
• Confidence in interpreting player behavior and sentiment to guide strategy.
• Skilled in briefing and reviewing creative assets across various formats and platforms.

Nice to have

• Well-networked within the games industry, influencer communities, or platform ecosystems.
• Familiarity with platform promotional tools, storefront merchandising, or co-marketing.
• Experience working closely with development or production teams.
• Exposure to lifecycle marketing, player segmentation, or CRM tools.

Culture & Benefits

• Flexible working hours (start between 8:00 am and 10:00 am) with a 35-hour work week.
• 28 days annual leave plus 1 day for your birthday and 1 for moving house, with potential for annual performance bonus.
• State-of-the-art studio facilities including a market hall, gym access, auditorium, and free breakfast/drinks.
• Vitality Private Healthcare (after probation) and access to mental health and wellbeing support via Plumm.
• Personalized development plans and access to an accredited Academy for professional qualifications.
• Free game codes, swag, merchandise, and various team events and sponsored activities.