Marketing Manager (EdTech)

TL;DR

Marketing Manager (EdTech): Leading go-to-market execution, demand generation, event management, content development, and RFP coordination for K–12 education solutions with an accent on driving pipeline, supporting retention, and elevating brand presence. Focus on developing go-to-market strategies, creating compelling content, and managing trade shows, user groups, and RFP lifecycles.

Location: Candidates must be based in Pennsylvania or Texas, United States.

Company

hirify.global is seeking a Marketing Manager to lead marketing efforts for its K–12 education solutions portfolio.

What you will do

• Develop and execute go-to-market strategies and demand generation campaigns.
• Create clear, compelling messaging and manage content development (website copy, case studies, blogs, emails).
• Own and optimize the company website, including content updates, structure, and SEO strategy.
• Manage social media presence, content calendar, and engagement within the education sector.
• Lead planning and execution for trade shows, conferences, and regional/virtual User Groups.
• Manage the full RFP/RFI lifecycle, including cross-functional coordination and document submission.
• Create and maintain sales enablement materials like product sheets and competitive briefs.
• Manage project timelines, vendors, event budgets, and optimize spend for ROI.

Requirements

• 5+ years of marketing experience in SaaS, B2B, EdTech, GovTech, or institutional markets.
• Strong writing and content creation skills.
• Experience marketing to education, government, or complex B2B buyers.
• Hands-on experience with websites, SEO, and content-driven growth strategies.
• Experience planning and executing trade shows and conferences.
• Ability to manage projects independently and collaborate across teams.
• Strong organizational and time-management skills.

Nice to have

• Experience in K–12 or education technology.
• Familiarity with long, consultative sales cycles and procurement processes.
• Experience with CRM and marketing automation tools (Salesforce, HubSpot).
• Experience coordinating or supporting User Groups or customer events.

Culture & Benefits

• Mission-driven role supporting K–12 teachers, schools, and districts.
• High-ownership position with meaningful impact on revenue growth and brand visibility.
• Collaborative, supportive team environment in a growing EdTech organization.
• Opportunity to shape marketing strategy, processes, and best practices.