Marketing Manager (EdTech)

TL;DR

Marketing Manager (EdTech): Leading go-to-market execution and demand generation across the K-12 education solutions portfolio with an accent on content development, event management, and RFP coordination. Focus on driving pipeline, supporting retention, and elevating brand presence through compelling content and campaigns.

Location: Pennsylvania, United States Texas, United States

Company

hirify.global provides K-12 education solutions.

What you will do

• Develop and execute go-to-market strategies for new products and features.
• Build and execute demand generation campaigns using email, social media, SEO, and paid advertising.
• Create messaging and content for K-12 and institutional audiences, including website copy, case studies, and email campaigns.
• Plan and manage trade shows and conferences, including booth design and vendor coordination.
• Manage the full RFP/RFI lifecycle, from intake to submission.
• Create and maintain sales enablement materials, such as product sheets and customer stories.

Requirements

• 5+ years of marketing experience in SaaS, B2B, EdTech, GovTech, or institutional markets.
• Strong writing and content creation skills.
• Experience marketing to education, government, or complex B2B buyers.
• Hands-on experience with websites, SEO, and content-driven growth strategies.
• Experience planning and executing trade shows/conferences.
• Ability to manage projects independently and collaborate across teams.
• Strong organizational and time-management skills.

Nice to have

• Experience in K-12 or education technology.
• Familiarity with long, consultative sales cycles and procurement processes.
• Experience with CRM and marketing automation tools (Salesforce, HubSpot, etc.).
• Experience coordinating or supporting User Groups or customer events.

Culture & Benefits

• Mission-driven role supporting K-12 teachers, schools, and districts.
• High-ownership position with meaningful impact on revenue growth and brand visibility.
• Collaborative, supportive team environment in a growing EdTech organization.
• Opportunity to shape marketing strategy, processes, and best practices.