Marketing Automation Consultant (Marketo)

TL;DR

Marketing Automation Consultant (Marketo): Configuring and managing marketing programs, campaigns, emails, landing pages, and CRM integrations with an accent on data hygiene, segmentation, and tracking solutions. Focus on analyzing campaign performance and proposing optimizations to drive experience innovation.

Location: Remote (Brazil)

Company

hirify.global is an experience innovation company partnering with recognized brands to unlock new value through digital solutions at the intersection of data, AI, creativity, and technology.

What you will do

• Configure and manage Marketo Programs, Smart Campaigns, and Smart Lists.
• Build emails, landing pages, and forms within Marketo.
• Implement Lead Scoring and Lead Lifecycle models.
• Integrate Marketo with CRM systems, preferably Salesforce.
• Manage and organize marketing databases, ensuring data hygiene, segmentation, and governance.
• Implement tracking solutions (Munchkin, UTM, Webhooks, APIs) and analyze campaign performance.

Requirements

• Strong experience with Adobe Marketo Engage.
• 5 years of experience in marketing automation.
• Knowledge of HTML for adjustments and troubleshooting.
• Experience with CRM integrations.
• Background in B2B marketing operations.
• Knowledge of email deliverability best practices (SPF, DKIM, DMARC).
• English: B2 (Upper-intermediate) required.

Nice to have

• Adobe Marketo Certification.
• Experience with ABM (Account-Based Marketing).
• Experience working in high-volume campaign environments.
• Experience defining governance structures and naming conventions.
• Experience in Agile methodologies and consulting.

Culture & Benefits

• Flexibility, with remote and hybrid work options (country-dependent).
• Career advancement, with international mobility and professional development programs.
• Learning and development, with access to cutting-edge tools, training and industry experts.
• Values-driven culture that fosters creativity, diversity and autonomy.
• Borderless, global framework that enables seamless collaboration.

Hiring process

• Talent Acquisition team will review your application.
• If skills and experience align, you will be contacted for next steps by a Talent Partner.
• Your CV should cover key information on relevant experiences and expertise.