Media Buyer (iGaming)

TL;DR

Media Buyer (iGaming): Planning, launching, and optimizing paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits with an accent on managing and scaling 7-figure monthly budgets. Focus on optimizing campaigns for cost efficiency, engagement, and revenue.

Location: in-office, full-time (Concord, ON)

Company

Twelvio is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution.

What you will do

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt.
• Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.
• Continuously optimize campaigns for cost efficiency, engagement, and revenue.
• Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.

Requirements

• 4+ years of hands-on experience in media buying / performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
• Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
• Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
• Experience collaborating closely with creative and motion teams on ad concepts and iterations.
• Strong analytical mindset — ability to translate complex data into clear strategic actions.

Nice to have

• Experience in iGaming is preferred.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
• Strong creative sense combined with performance-first mindset.

Culture & Benefits

• A high-impact role in a fast-scaling global company.
• Competitive compensation and performance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech — AppsFlyer , Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.
• A creative, analytical, and growth-oriented work culture.