Lead Creative Producer (Performance Marketing)

TL;DR

Lead Creative Producer (Performance Marketing): Driving creative performance across paid UA channels, specifically Meta, with an accent on translating performance data into creative insights and hypotheses, and defining testing frameworks. Focus on leading and developing a team of Creative Strategists, ensuring creative output maximizes measurable business impact, and identifying platform trends.

Location: Hybrid model with 3 days per week spent in the office (exact office location not specified)

Salary: Starting from 5000 EUR gross per year

Company

Flo is the world’s #1 health & fitness app, backed by a $200M investment, on a mission to build a better future for female health with AI-powered, privacy-first, clinically-backed digital health solutions.

What you will do

• Own Meta (app) creative strategy and performance end-to-end, from insight and concept through testing, iteration, and scale.
• Translate performance data (CTR, CVR, ROAS, CAC, engagement) into clear creative insights and hypotheses.
• Lead, coach, and develop a small team of channel-specific Creative Strategists.
• Partner closely with Paid UA, Growth, Product, and Brand teams to align creative strategy with business goals.
• Write and review high-quality creative briefs for both internal teams and external partners.
• Identify patterns, trends, and creative opportunities across platforms and audiences, sharing learnings across the organisation.

Requirements

• 5+ years in performance marketing, creative strategy, or growth roles.
• Proven experience owning creative performance at scale.
• Demonstrated ability to lead and develop other strategists or marketers.
• Strong analytical skills, turning data into insight, direction, and action.
• Excellent communication and briefing skills, with the ability to influence cross-functional stakeholders.
• Experience working with creative production teams (writers, designers, motion, video), without needing to be hands-on in tools.
• Fluency in English and comfort crafting ideas for a global audience.
• Proficiency with Jira, Confluence, Google Workspace (or equivalent).

Nice to have

• Experience managing creative resources or prioritising across multiple channels.
• Exposure to other paid social platforms (TikTok, YouTube, Snap, etc.).
• Familiarity with budget considerations and creative ROI optimisation.
• Experience using or experimenting with AI-assisted creative workflows.

Culture & Benefits

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus more health, pension and wellbeing perks.