Account Director, Analytics

TL;DR

Account Director, Analytics: Designing and overseeing complex analytical projects for Nestlé's European media function with an accent on media budget optimization, measurement frameworks, and attribution modeling. Focus on bridging client needs with internal analytics capabilities and ensuring timely delivery of projects across ZEUR and Global levels.

Location: Hybrid (London, United Kingdom). Must be based in the UK and have the right to work in this location.

Company

hirify.global is WPP’s global media collective, leveraging creativity and AI to transform media for clients like Nestlé.

What you will do

• Design analytical projects for media budget optimization, measurement frameworks, and attribution modeling.
• Track the analytics pipeline using Wrike, ensuring timely project delivery with stakeholders.
• Document Analytics Best Practices to be cascaded across ZEUR / Global markets.
• Provide valuable inputs into the design of analytical projects.
• Articulate complex analytical concepts in a digestible way to clients and internal teams.

Requirements

• Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork).
• Experience in an analytical or strategic role within a marketing context.
• Familiarity with Marketing or Media Mix Modelling, Regression, A/B Tests, Attribution, and Media Mix Optimization.
• Extensive experience using PowerPoint and delivering presentations to senior stakeholders.
• Polished verbal and written English communication skills.
• Must have the right to work in the UK.

Culture & Benefits

• Hybrid work model, with teams in the office around four days a week.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Access to global hirify.global & WPP networks for professional growth and learning.
• Variety of employee resource groups and frequent in-office events.