EBusiness Marketing Manager

TL;DR

EBusiness Marketing Manager (Digital Marketing): Owning and driving the eBusiness marketing strategy to accelerate adoption and commercial success of digital ecosystems with an accent on increasing traffic, activation, and online buying. Focus on developing strategies, executing digital marketing activities, and enhancing the end-to-end customer journey.

Location: This role requires you to be based in an office in Hamburg (Germany), Camberley (United Kingdom), Breda (Netherlands), or Copenhagen (Denmark). Quarterly travel within the cluster, mainly between Germany and the Nordics, is required.

Company

hirify.global pioneers solutions that make a positive impact on colleagues, partners, customers, and society, developing world-leading technologies in energy, food, water, and shipping.

What you will do

• Develop and implement the cluster eBusiness marketing strategy, aligned with global priorities and key stakeholders.
• Promote eCommerce offerings to customers and partners, driving engagement, activation, and usage.
• Execute targeted digital marketing activities supporting lead generation, online sales, and customer onboarding.
• Co-create relevant content with Excellence Areas and GSS Marketing, and support personalized cross-selling/upselling initiatives.
• Monitor, analyse, and report eBusiness performance, recommending actions for continuous improvement.
• Enhance the end-to-end customer journey by gathering insights and driving platform and process improvements, and maintain the digital product catalogue.

Requirements

• University degree in marketing, business, or a related field.
• Proven experience in digital marketing and eCommerce, ideally in a B2B environment.
• High level of expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI, and Customer Portal tools.
• Strong analytical skills with the ability to translate data into insights and action, and ability to work cross-functionally and influence initiatives.
• Excellent communication skills in English are required; additional Northern European languages are an advantage.
• Must be based in an office in Hamburg (Germany), Camberley (United Kingdom), Breda (Netherlands), or Copenhagen (Denmark) and willing to travel within the cluster on a quarterly basis, mainly between Germany and the Nordics.

Culture & Benefits

• Opportunity to make a positive impact on colleagues, partners, customers, and society by pioneering solutions.
• Work in an innovative, open spirit, driven by a 140-year-old start-up culture and rapid growth.
• Trusted to act on initiative, challenging conventional thinking to develop world-leading technologies.
• Commitment to diversity, inclusion, and equity in recruitment processes.
• Pymetrics assessments are a mandatory part of the application process.