Head of Brand Marketing (Fintech)

TL;DR

Head of Brand Marketing (Fintech): Leading UK brand execution, product marketing, and campaign delivery for a FTSE250 FinTech company, with an accent on driving market share, enhancing reputation, and revenue growth. Focus on executing new brand strategy, managing multi-million-pound media spend, and scaling product marketing capabilities.

Location: Hybrid (3 days in office in London, UK)

Company

hirify.global is a publicly-traded FTSE250 FinTech company running mobile, web, and desktop platforms for trading stocks, shares, leveraged products, futures, options, and crypto.

What you will do

• Own the execution and activation of the brand strategy across all communication touchpoints.
• Lead the development and delivery of integrated 360 brand and product campaigns.
• Manage the full UK & Ireland marketing calendar and external agency relationships.
• Plan, execute, and optimize a multi-million-pound media budget, delivering against business growth targets.
• Build and scale product marketing capabilities to establish compelling positioning and go-to-market strategies.
• Collaborate across functions to drive integrated plans supporting commercial, customer, and brand targets.

Requirements

• Proven track record in a senior brand or marketing role with demonstrable experience in integrated campaign delivery.
• Strong understanding of product positioning, messaging frameworks, and go-to-market planning, working with Product teams.
• Expertise in ATL media planning and buying, with experience managing multi-million-pound upper and mid-funnel budgets.
• Ability to translate consumer and market intelligence into actionable brand, product, and campaign strategies.
• Experience working with creative and media agencies.
• Background in fintech or fast-paced D2C consumer brands.
• Must be based in the UK for hybrid working.

Culture & Benefits

• Hybrid working model with 3 days in the office.
• Commitment to diversity and inclusion, with employee-led networks.
• Tailored development programs, mentoring opportunities, and clear career progression.
• Competitive salary with a flexible benefits package (12%).
• Private medical cover and life insurance.
• 25 days holiday, plus 1 additional day for your Birthday and 2 for voluntary work (28 in total), with an option to buy and sell holidays.