Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Leading and architecting the marketing function for a rapidly growing FinTech business with an accent on market positioning, customer lifecycle management, and strategic alignment between Product, Sales, and Executive teams. Focus on defining unique value propositions, optimizing conversion funnels with data-led growth frameworks, and owning the HubSpot platform for sophisticated automation and attribution.

Location: Hybrid role requiring 3 days per week in Bristol, UK, Vilnius, Lithuania, or Uppsala, Sweden.

Company

hirify.global is a rapidly growing FinTech business established in 2019, aiming to modernize and simplify B2B payments for the travel industry within the UK and EEA.

What you will do

• Own the annual marketing roadmap, budget, and ROI reporting.
• Act as the primary marketing stakeholder in leadership meetings, translating complex marketing data into commercial outcomes.
• Define unique value propositions through deep-dive competitive analysis for the global travel market.
• Implement data-led growth frameworks to optimize the conversion funnel, from awareness to advocacy.
• Oversee SEO/SEM strategy and act as the platform lead for HubSpot, architecting sophisticated automation.
• Partner with the Product team to launch new features, identifying and flagging when product-market fit is not working.

Requirements

• Minimum of 5 years in B2B marketing, with at least 3 years in a management or lead capacity.
• Mandatory experience in Travel or FinTech sectors, understanding specific pain points of travel intermediaries and payment rails.
• Proven track record of building marketing functions from the ground up or scaling them through significant growth.
• Advanced proficiency in HubSpot and the broader MarTech stack (Google Analytics, Search Console, CRM integration).
• Exceptional presentation skills, comfortable challenging the status quo and presenting to Senior Management.
• A "product-first" mindset with the ability to diagnose why features/campaigns aren't converting and the courage to change course.

Culture & Benefits

• Competitive senior-level salary.
• Hybrid working environment.
• Access to Perkbox Benefits Platform.