Email Marketing Specialist (Health & Fitness)

TL;DR

Email Marketing Specialist (Health & Fitness): Developing and owning omnichannel CRM strategies across email and push notifications, focused on converting free users into paid customers for health and fitness products. Focus on designing, implementing, and maintaining scalable automation workflows and driving continuous optimization through extensive A/B and multivariate testing.

Location: Remote

Company

hirify.global is behind MyGrowth, a personal development app focused on continuous learning through daily micro-lessons and habit-building activities for health and fitness.

What you will do

• Develop and own the omnichannel CRM strategy across email and push notifications.
• Design, implement, and maintain scalable automation workflows, user segmentation, lifecycle logic, and personalization.
• Execute end-to-end omnichannel campaigns, including planning, asset coordination, and deployment.
• Drive continuous optimization through extensive A/B and multivariate testing to improve conversion rates.
• Analyze campaign performance and iterate on strategy based on data-driven insights.
• Collaborate with cross-functional teams to align CRM initiatives with product and business goals.

Requirements

• 2+ years of experience in digital or lifecycle marketing with a strong focus on building and optimizing automation workflows.
• Hands-on experience with email and/or push notifications for mobile and web products.
• Proven experience designing, executing, and analyzing A/B and multivariate experiments.
• Experience working with at least one major ESP or marketing automation platform.
• Strong understanding of user segmentation principles, lifecycle logic, and data-driven personalization.
• Confident use of analytical and database tools to evaluate campaign performance.
• Ability to collaborate effectively with cross-functional teams.
• English: Upper-Intermediate or higher required.

Nice to have

• Experience working in the wellness / health & fitness domain.
• Hands-on experience with both email and push notifications across web and mobile products.
• Experience in monetizing web traffic, including conversion funnels and CRM-driven revenue flows.
• Strong understanding of subscription-based business models.
• Experience launching CRM flows, features, or monetization initiatives from scratch.