Senior Marketing Manager (Gaming)

TL;DR

Senior Marketing Manager (Gaming): Developing and owning the go-to-market strategy and execution across the MENA region with an accent on translating global marketing frameworks into culturally relevant campaigns. Focus on engaging players through social media, creator partnerships, and in-game activations to drive measurable impact and player growth.

Location: London, United Kingdom

Company

hirify.global spans across 25 countries with 46 studios and 4,500+ employees globally, making award-winning games and engine technology.

What you will do

• Develop MENA regional marketing strategy and GTM plans that localize global priorities into market-specific, culturally sharp activations.
• Own MENA campaign planning and execution, shaping creative, messaging, and go-to-market approach to drive awareness, engagement, and player growth.
• Manage budgets, agencies, and partnerships to ensure efficient resource allocation, accountability, and measurable ROI across all channels.
• Serve as the regional connector across Communications, Creator Partnerships, Legal/Privacy, and Platform teams to ensure campaign alignment, compliance, and seamless execution.
• Act as the regional marketing lead, representing the voice of local players, aligning global and regional teams, and translating market insights into future campaign planning.

Requirements

• 5 ~ 8+ years of experience in marketing, brand, or publishing roles, ideally within gaming, entertainment, or digital consumer brands.
• Proven ability to develop and execute go-to-market strategies tailored to the MENA region
• Experience managing agencies, budgets, and marketing programs, with an ability to keep accountability and manage performance
• Exceptional communication, organization, and stakeholder management skills, with the ability to influence across teams and regions.
• Deep understanding of digital marketing channels, social platforms, and creator ecosystems relevant to MENA audiences.
• Passion for gaming and digital culture, with sensitivity to cultural nuances and player behaviors across regions.

Nice to have

• Multi-market experience or language fluency strongly preferred.

Culture & Benefits

• The benefits package includes a pension, private medical insurance, a healthcare cash plan, dental insurance, disability and life insurance, critical illness cover, a cycle-to-work scheme, flu vaccinations, health checks, and meals.
• A robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents.