NFL GPI Marketing Manager

TL;DR

NFL GPI Marketing Manager: Developing and executing integrated marketing campaigns for the global NFL GPI channel with an accent on optimizing owned & earned marketing channels and global creative asset development. Focus on media campaigns throughout key points during the season and building relationships with external channel partners.

Location: Hybrid role based in London, Hammersmith, with a minimum of 3 days a week required in the office. Periodic overseas travel may also be required.

Salary: null

Company

hirify.global is a cutting-edge sports streaming company where you’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide.

What you will do

• Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for the NFL Game Pass International channel.
• Building and managing relationships with external channel partners, including key NFL international stakeholders.
• Managing cross-functional execution teams (e.g. Social, Creative, Media, hirify.global News, Legal, Product & Tech, Commercial).
• Managing the hirify.global shop front and landing pages (including merchandising of upcoming events and product portfolio).
• Budget management, including liaison with finance on CPA/ROAS results & forecasting.
• Reporting on campaign performance in weekly trading meetings and post campaign analysis.

Requirements

• Minimum of 4 years’ experience in a marketing role - either agency or client side.
• Demonstrated hands-on experience running both on and offline marketing campaigns at scale.
• Strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing.
• Understanding of the importance of a full funnel measurement framework.
• Experience in a rigorous, data-led environment with proven ability to drive results.
• Strong written and oral communication skills.

Culture & Benefits

• Access to hirify.global.
• 25 days’ annual leave (increasing by 3 days after 3 years).
• Private medical insurance.
• Life assurance.
• Pension contributions up to 5%.
• Opportunity for flexible working.