Paid Media Specialist

TL;DR

Paid Media Specialist: Responsible for planning, executing, and optimizing paid media campaigns across Romania, Poland, Czech Republic, and Bulgaria with an accent on strategic paid advertising and improving campaign performance. Focus on data-driven adjustments to improve results by testing and optimizing ad copy, landing pages, targeting, and bidding strategies.

Location: This job opportunity is restricted to Romania. Hybrid in Bucharest.

Company

hirify.global is a global player in employee benefits and engagement that operates in 31 countries.

What you will do

• Plan, launch, and manage paid media campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms as necessary.
• Monitor and report on the performance of campaigns, tracking KPIs such as click-through rates (CTR), conversions, and cost per acquisition (CPA), and provide insights for campaign optimization.
• Develop and implement remarketing strategies, targeting specific audiences to drive engagement and conversions.
• Allocate and optimize budget across campaigns to maximize ROI, ensuring effective spending to achieve business objectives.
• Continuously analyze campaign performance and make data-driven adjustments to improve results.
• Work with the content and creative teams to align ad copy and visuals with business objectives.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum 5 years of experience in paid media campaign management, with a proven record of delivering successful campaigns.
• Expertise in managing campaigns on Google Ads, Facebook Ads, LinkedIn Ads and similar.
• Strong ability to track and analyze KPIs for paid media, such as CTR, CPC, CR, CPA and other.
• Expertise in remarketing strategies and audience targeting techniques.
• Full working proficiency in English.

Nice to have

• CRM related knowledge like Hubspot and Salesforce is a plus.
• GA4 or GTM related knowledge is a plus.
• Hands-on experience in ads creation and implementation is a plus.
• Experience in working with media agencies.

Culture & Benefits

• You will be part of the Digital Marketing Spoke team covering Romania, Poland, Czech Republic and Bulgaria.
• You will report to the Digital Marketing Performance Manager.
• Work closely with key country stakeholders in marketing, sales, and product.

Hiring process

• Video call or physical meeting with Digital Performance Manager & (optional) Paid Media Expert; panel interview.
• Video call or physical meeting with Digital Spoke Director – Region Central Europe & (optional) with Global VP for Marketing Enablement and Digital Marketing Operations.
• Video call or physical meeting with Global HR Business Partner & Local HR.