Product Marketing Manager (Employee Benefits)

TL;DR

Product Marketing Manager: Leads and executes the product go-to-market plan, focusing on meeting product objectives and working on the positioning clients value proposition & activation for the brand. Focus on in-depth customer needs, innovative plans, and tracking of competition actions to optimize marketing and sales funnels.

Location: Hybrid in Bucharest

Company

hirify.global is a global player in employee benefits and engagement that operates in 31 countries.

What you will do

• Create and implement marketing plans with impact in Marketing & Sales Funnel and also with impact in Customer Experience and increased Customers Loyalty.
• Create and execute communication campaigns for products to build & strengthen the product’s equity over a period of time.
• Understand in-depth customer needs in the addressable clients segments and design innovative plans to meet those expectations of clients.
• Cooperate tightly and regularly with internal stakeholders (i.e. Product Management, Digital Team, Sales, CX&Ops, etc.) and external stakeholders (i.e. Agencies) to build and implement marketing plans successfully.
• Drive awareness & purchase intent for products and develop marketing campaigns to deliver on business objectives for the Product.
• Continuously track competition actions through specific tools related to products and customer segments and track regular results in Marketing and Sales Funnels.

Requirements

• BA/Master’s degree in Business, Marketing.
• At least 4-6 years in marketing which includes experience in product marketing and Brand Management - positioning, value proposition, branding & nomenclature, writing briefs; Go-to-market planning & execution.
• Ability to conceptualize solutions for the different segment needs that exist in the market.
• Strong knowledge in Competitive analysis, business analysis, market assessment.
• Fluency in English.

Culture & Benefits

• A meaningful job: Help build the future of employee benefits and make a real impact on millions of lives.
• A great culture: Be part of a multicultural team that moves as one in a fast-paced and innovative environment.
• An empowering environment: At hirify.global, diversity is embraced, and the uniqueness of talents is valued, fostering an inclusive workplace.