Customer Advocacy Marketing Lead (SaaS)

TL;DR

Customer Advocacy Marketing Lead (SaaS): Executes and manages customer advocacy programs, focusing on developing relationships, nurturing advocates, and creating impactful initiatives that drive customer engagement, retention, and brand loyalty. Focus on optimizing advocacy tools, project managing customer content, and ensuring strategic distribution to enhance brand credibility and drive revenue growth.

Location: Toronto, Ontario, Canada

Salary: $76,800 - $96,000 CAD

Company

hirify.global is a market leader in Sales Performance Management (SPM) that provides cutting-edge SaaS solutions to redefine revenue success for organizations globally.

What you will do

• Manage the day-to-day execution of customer advocacy and reference programs, including timely handling of requests and increasing customer participation.
• Own and optimize the customer advocacy tool ReferenceEdge, streamlining efforts and supporting sales/marketing with customer references and stories.
• Project manage the end-to-end development of compelling customer stories, including case studies, video testimonials, and success narratives.
• Support and execute processes to activate customer advocates for online reviews across platforms like G2 and Gartner Peer Insights.
• Identify, recruit, and manage customer speakers for webinars, user conferences, and industry events.
• Track and report on the impact of advocacy initiatives, including customer engagement, reference usage, and speaking engagements.

Requirements

• 3–5+ years of experience in customer marketing, advocacy, or related roles.
• Proven success in managing or supporting customer advocacy or reference programs.
• Excellent project management and communication skills.
• Strong verbal and written English communication skills.
• Strong storytelling and customer content development skills.
• Experience managing online review strategies across platforms such as G2, Gartner Peer Insights, and Gartner Digital Media.

Nice to have

• Knowledge of Salesforce, Monday.com, and/or ReferenceEdge.

Culture & Benefits

• Innovate with purpose by building impactful solutions for customers worldwide.
• Work in a diverse, collaborative, and innovative team.
• Lead in redefining revenue optimization.
• Unlock your potential in a supportive environment.
• Opportunity to participate in a variable compensation program.

Hiring process

• This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment.