Head of SEO (AI)

TL;DR

Head of SEO (AI): Defining and executing a future-facing search strategy for a high-growth DTC tech scale-up with an accent on AI-powered discovery, AEO, GEO, and technical SEO. Focus on driving international growth, ensuring content discoverability across AI-powered experiences, and managing product feed performance for 50+ global markets.

Location: Central London (3 days office based)

Salary: £100,000 – £120,000

Company

Working with a future-focused DTC Tech scale-up in London with millions of users globally and available in 12 languages, driving international growth.

What you will do

• Define and execute a cutting-edge AEO/GEO strategy to ensure high visibility across AI-led search.
• Lead the technical SEO roadmap, collaborating with Engineering to ensure scalable best practice.
• Take ownership of product feed performance across Merchant Center and ecommerce surfaces.
• Guide content strategy for high-intent, bottom-of-funnel articles within a branded editorial hub.
• Roll out a PR and link-building strategy that elevates domain authority and organic reach.
• Lead and manage a team of 1-2 direct reports.

Requirements

• Experience working in a high-growth DTC brand or agency.
• Track record of leading SEO in consumer, ecommerce, or mobile-first businesses.
• Deep technical SEO expertise and a proven ability working with engineering teams.
• Strong understanding of AI-led search evolution and readiness to pioneer new approaches.
• Experience managing product feeds and optimising for commercial impact.
• Ability to shape performance content that compliments brand voice and storytelling.

Nice to have

• Experience working in multi-market, multilingual environments.

Culture & Benefits

• Creative freedom to define the future of SEO in a rapidly scaling business.
• Big impact: your work will shape visibility, engagement and revenue across 12+ markets.
• Inclusive team culture focused on growth, innovation and cross-functional collaboration.
• Access to cutting-edge AI tools and multi-market SEO challenges.
• International footprint with global brand exposure.
• Direct influence over content, product and growth strategy.
• 28 days' holiday + bank holidays.
• Generous parental leave and wellbeing support.