AI Marketing Strategist (AI)

TL;DR

AI Marketing Strategist (AI): Drives the implementation of AI technologies to analyze data, automate tasks, create content, personalize customer experiences, and optimize outbound communication for a travel subscription platform with an accent on understanding consumer behavior, generating insights for smarter decisions, and delivering tailored messages at scale by applying AI applications into key marketing areas. Focus on applying AI for personalization, segmentation, and predictive analytics to improve user engagement.

Location: Hybrid home-office model based in Barcelona, Spain. Relocation support is provided.

Company

hirify.global is the world’s leading travel subscription platform, pioneering Prime, the first and largest travel subscription programme with over 7.7 million members.

What you will do

• Drive the implementation of AI technologies for data analysis, task automation, content creation, personalization, and communication optimization.
• Collaborate with data scientists to understand consumer behavior and generate insights.
• Apply AI for personalization, segmentation, and predictive analytics.
• Automate marketing workflows, campaigns, scheduling, and customer growth.
• Optimize campaigns using an AI decisioning framework to improve user engagement.

Requirements

• English: Professional proficiency (C1+) in written and spoken English.
• AI tool domain knowledge: Comfortable using AI tools such as Gemini, ChatGPT, Copilot and their connectivity with Google Workspace.
• Big Query SQL expertise: Deep understanding of Big Query SQL and 2+ years experience with complex querying and modelling of large data sets.
• Analytical & Problem-Solving Mindset: Ability to extract, interpret, and translate data into actionable insights.
• Project management: Proficiency in coordinating multi-stakeholder workstreams and managing deadlines across teams.

Nice to have

• Active use of AI-driven customer engagement platforms like Braze or Hightouch.
• Data Engineering proficiencies in designing, building, and optimizing data pipelines.
• Experience in machine and reinforcement learning (ML/RL).
• Familiarity with data visualization via Looker Studio.
• Understanding of ETL/ELT principles and experience with relevant tools, including Workflow Orchestration with Airflow.

Culture & Benefits

• Rewarding Compensation Package: Competitive salary, flexible benefits, performance-based bonuses, Prime Plus membership, birthday day off, discounts, and premium equipment.
• Continuous learning: Free Coursera access, soft skills workshops, tech training, and leadership development.
• Career growth: Personalized career paths and the eVOLVE Program.
• Well-being: Hybrid home-office model focused on outcome, not time-in-seat.
• Team connection: After-work events, padel tournaments, parties, no dress code, free fruit, coffee, and tea.
• Innovative environment: Take risks and share ideas in a dynamic and healthy workplace.