Expert Creative Copywriting (AI)

TL;DR

Expert Creative Copywriting (AI): Shaping brand experiences and developing large-scale TVC and OLV campaigns for automotive brands across Europe with an accent on translating brand strategy into actionable copy frameworks and tone-of-voice guidelines. Focus on spearheading the development and operational rollout of custom AI copy tools and ensuring consistent, on-brand messaging across all customer touchpoints.

Location: Must be based in or able to work from Germany, Berlin, with flexible working from home options.

Company

hirify.global is an automotive retail group shaping creative and AI-driven brand communication for some of Europe’s fastest-growing automotive brands.

What you will do

• Develop and implement big creative strategies that drive measurable brand growth.
• Translate brand strategy and consumer insights into clear, actionable copy frameworks and guidelines.
• Contribute at every stage of the customer journey, from TVC and OLV storyboards to social, print, and digital platforms.
• Spearhead the development and operational rollout of custom AI copy tools, empowering efficient text generation.

Requirements

• 5+ years’ experience in creative concept, copy- and screenwriting for consumer-facing brands.
• Proven track record of developing high-impact advertising concepts and messages.
• Experience translating brand strategy and insights into clear, actionable frameworks.
• Strategic mindset with strong communication, collaboration, and stakeholder management skills.
• Native-level or fluent English.

Nice to have

• German or other European languages.

Culture & Benefits

• Dedicated education budget for personal and professional growth (online courses, conferences, trainings).
• Truly international and diverse working environment with more than 90 different nationalities.
• Discounts on well-known brands and special offers on used cars for you and your family.
• Working from home options, flexible working hours, and 30 days of vacation.
• Free access to Headspace for mental well-being.