Digital Marketing Manager, Acquisition (AI)

TL;DR

Digital Marketing Manager (AI): Driving new subscriber growth for direct-to-researcher products, specifically ScienceDirect AI, with an accent on multi-channel digital marketing campaigns. Focus on data-driven insights, creative experimentation, and strategic storytelling to attract academic researchers and professionals.

Location: New York, NY, London, Amsterdam

Salary: $78,100 - $130,300 (if performed in New York City); $65,100 - $108,500 (U.S. National Base Pay Range)

Company

hirify.global is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes.

What you will do

• Plan, execute, and optimize digital campaigns to increase awareness, sign-ups, and paid conversions for ScienceDirect AI.
• Manage campaigns across search, social, display, and email, collaborating with product influencers and cross-functional colleagues.
• Develop and conduct experiments to refine audience targeting, creative content, and messaging.
• Utilize and adapt content marketing assets to support acquisition efforts at all stages of the funnel.
• Monitor and report on key performance indicators using analytics platforms.
• Maintain alignment with hirify.global’s tone of voice, responsible communication, and data privacy standards.

Requirements

• Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription-based products.
• Demonstrated ability to manage paid media channels, including Google Ads, Meta, and LinkedIn.
• Familiarity with marketing automation tools (e.g., Braze, HubSpot) and experience working collaboratively with lifecycle teams.
• Strong understanding of analytics, marketing attribution models, conversion rate optimization, and testing frameworks.
• Experience managing campaign budgets, forecasting results, and reporting on performance metrics.
• Proficient with web analytics and attribution tools such as Adobe Analytics, Google Analytics, or Looker Studio.

Culture & Benefits

• Generous holiday allowance with the option to buy additional days.
• Health screening, eye care vouchers, and private medical benefits.
• Access to a competitive contributory pension scheme and Save As You Earn share option scheme.
• Employee Assistance Programme and access to emergency care.
• Access to extensive learning and development resources and employee discounts.
• We promote a healthy work/life balance across the organisation.