Digital Marketing Manager, Acquisition (AI)

TL;DR

Digital Marketing Manager, Acquisition (AI): Driving new subscriber growth for direct-to-researcher products like ScienceDirect AI, with an accent on developing, executing, and optimizing multi-channel digital marketing campaigns. Focus on data-driven insights, creative experimentation, and strategic storytelling to achieve measurable growth and impact.

Location: Hybrid in London, Amsterdam, or New York, NY. Specific pay ranges apply for US locations.

Salary: $73,400–$122,300 (New York City) or $63,800–$106,400 (U.S. National)

Company

hirify.global is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes.

What you will do

• Plan, execute, and optimize digital campaigns to drive awareness, sign-ups, and paid conversions for ScienceDirect AI.
• Lead channel strategy across search, social, display, and email, collaborating with product influencers and cross-functional teams.
• Develop and conduct experiments to refine audience targeting, creative content, and messaging.
• Utilize diverse content marketing assets, including user-generated content, to support acquisition efforts.
• Monitor and report on key performance indicators using analytics platforms to make informed decisions.
• Manage media budgets effectively, balancing immediate growth with long-term customer value.

Requirements

• Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription-based products.
• Demonstrated ability to manage paid media channels, including search, display, and social platforms such as Google Ads, Meta, and LinkedIn.
• Familiarity with marketing automation tools (e.g., Braze, HubSpot) and experience working collaboratively with lifecycle teams.
• Strong understanding of analytics, marketing attribution models, conversion rate optimization, and testing frameworks.
• Experience managing campaign budgets, forecasting results, and reporting on performance metrics.
• Proficient with web analytics and attribution tools such as Adobe Analytics, Google Analytics, or Looker Studio.

Culture & Benefits

• Promotes a healthy work/life balance across the organisation with numerous wellbeing initiatives.
• Generous holiday allowance with the option to buy additional days.
• Health screening, eye care vouchers, private medical benefits, and life assurance.
• Access to a competitive contributory pension scheme and Save As You Earn share option scheme.
• Maternity, paternity, and shared parental leave, and access to emergency care for elderly and children.
• Access to extensive learning and development resources and employee discounts scheme via Perks at Work.