Head of Brand and Content

TL;DR

Head of Brand and Content: Defining and refining Arbor’s brand architecture, integrating acquired companies, and shaping market positioning and perception. Focus on building the framework for world-class storytelling, driving measurable demand through content, managing corporate reputation, and fostering executive visibility in the EdTech sector.

Location: London, Hybrid - 3 days in the office per week. Visa sponsorship is not available at this time.

Salary: up to £100,000

Company

hirify.global is an EdTech company on a mission to transform schools by providing MIS and school management tools, making education more joyful for staff and students.

What you will do

• Define and refine Arbor’s brand architecture, including M&A integration and market positioning.
• Oversee the visual identity and craft the narrative for the investor community.
• Develop and execute a comprehensive content strategy to shape market perceptions and drive demand, including SEO and GEO.
• Lead corporate communications and PR, managing reputation and building executive profiles.
• Direct event strategy for proprietary events, trade shows, and partner activations.
• Mentor and manage a multi-disciplinary team of Brand and Content Marketing Managers and a Senior Events Manager.

Requirements

• Proven experience managing complex brand architectures and M&A integrations.
• Experience running a content function that drives measurable demand.
• Deep B2B experience (SaaS/Tech preferred), understanding complex buying cycles.
• Comfortable handling PR, investor relations messaging, and crisis communications.
• Strategic and creative, with brilliant writing skills and an excellent eye for design.
• Commercial acumen, understanding that brand serves business goals.
• Must be based in London and able to work 3 days in the office per week.
• Visa sponsorship is not available.

Culture & Benefits

• Dedicated wellbeing team and initiatives including mindfulness and mental health first aid training.
• 32 days holiday plus Bank Holidays.
• Life Assurance paid out at 3x annual salary.
• Comprehensive wellness benefit via AIG Smart Health (24/7 virtual GP, mental health support).
• Private Dental Insurance with Bupa.
• Salary sacrifice Pension provided by Scottish Widows.
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay.
• Access to services such as Calm and Bippit (financial wellbeing coaching).
• Flexible working championed.
• Social committees that plan team, office and company-wide events.
• Dedicated professional development training budget.
• Volunteer with a charity of your choice for a day each year.
• Dog friendly offices.

Hiring process

• Phone screen
• 1st stage interview
• 2nd stage interview