Principal Product Marketing Manager

TL;DR

Principal Product Marketing Manager: Leading the development and execution of product positioning, messaging, and storytelling strategy for Digital Employee Experience (DEX) solutions with an accent on translating complex technology into inspiring narratives for C-level audiences. Focus on owning GTM strategy for major launches, driving competitive positioning, and ensuring messaging keeps pace with product velocity.

Location: Hybrid work model, with base salary ranges determined across all US locations. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts.

Salary: $132,000–$207,000

Company

hirify.global is the leader in digital employee experience management software, providing IT leaders with unprecedented insight to optimize digital experiences for over 15 million employees.

What you will do

• Amplify hirify.global’s role as the DEX leader to analysts, press, partners, and executive audiences.
• Build persona-based narratives that resonate from IT ops to the CIO suite, connecting emotional hooks to business-critical outcomes.
• Craft positioning that differentiates hirify.global and elevates the entire portfolio in a fast-evolving market.
• Translate technical features into compelling, human stories that engage customers and executives.
• Own GTM strategy for major launches and cross-sell initiatives, aligning with Product, Sales, and Growth Marketing.
• Lead creation of high-impact content including solution briefs, ROI stories, executive decks, and customer case studies.

Requirements

• 8+ years of Product Marketing experience in B2B SaaS or enterprise software.
• Proven ability to craft compelling, persona-based storytelling that connects technical solutions to executive priorities.
• Track record of elevating positioning and messaging to win the ear of CIOs and senior IT executives.
• Expertise in GTM strategy, competitive positioning, and launch execution.
• Executive presence and strong presentation skills, comfortable representing the company at major events.
• Experience operating at the speed of agile product and engineering teams.

Culture & Benefits

• Flexible Hours and unlimited vacation (unlimited paid time off on top of 15 company holidays and 3 volunteering days).
• Hybrid work model that balances office and remote work, with structured onboarding.
• Free access to professional training platforms for skill enhancement.
• Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• 401(k) plan featuring up to 4% company matching contributions, vesting immediately.
• 100% covered US company benefits including health, dental, vision, life insurance, long-term disability, and accidental death/personal loss coverage.