Consumer Insights Lead (Fintech)

TL;DR

Consumer Insight Lead (Fintech): Driving customer understanding and competitive intelligence to shape brand strategy, product development, and campaign execution with an accent on turning data into actionable insights. Focus on competitive intelligence, leading creative testing programs, and partnering with product teams on user research.

Location: Hybrid working model with 3 days in the office

Company

hirify.global is a publicly-traded FTSE250 FinTech company operating mobile, web, and desktop platforms for trading stocks, shares, leveraged products, Futures & Options, and Crypto.

What you will do

• Build and maintain a comprehensive competitive intelligence infrastructure, making insights accessible and actionable across the business.
• Design and implement a systematic creative testing program to evaluate and optimize campaign concepts pre-launch.
• Partner with Product teams to provide responsive consumer insights supporting product development.
• Mentor and develop the Consumer Insights Manager, helping them build skills to progress to the next level.

Requirements

• 10+ years in consumer insights, market research, or similar roles, ideally within financial services, fintech, or consumer brands.
• Strategic thinker who can translate complex data into clear, actionable recommendations.
• Proven track record designing and executing both qualitative and quantitative research programs.
• Strong experience in creative/advertising testing methodologies and best practices.
• Demonstrable expertise in competitive intelligence and market tracking.
• Familiarity with research tools and platforms (e.g., Qualtrics, Savanta, YouGov).

Nice to have

• Background in mentoring or developing junior team members.
• Comfortable working in a fast-paced environment (FCA compliance awareness a plus).

Culture & Benefits

• Hybrid working model with 3 days in the office.
• Focus on driving high performance, better learning, and career satisfaction.
• Commitment to building diverse teams with a variety of perspectives and skills.