VP, Marketing (Gamedev)

TL;DR

VP, Marketing (Gamedev): Defining and executing the global marketing vision and strategy for the iconic mobile game Hay Day, focusing on brand positioning, audience expansion, and driving business growth through integrated campaigns. Focus on leading a distributed marketing team, fostering cross-functional collaboration, and leveraging data to optimize player experience and monetization.

Location: Must be located in or willing to relocate to Helsinki or London.

Company

hirify.global is a games company from Helsinki, Finland, known for creating great games like Hay Day, Clash of Clans, and Brawl Stars, by empowering independent teams.

What you will do

• Build and evangelize the marketing vision and strategy for Hay Day, aligned with the game lifecycle and product roadmap.
• Drive business growth by designing and executing holistic, integrated marketing plans in collaboration with various marketing stakeholders.
• Serve as a key part of the game leadership team, partnering with the Head of Game to drive audience expansion and new user inflow.
• Lead and develop a distributed Hay Day marketing team, fostering a culture of trust, ownership, and empowerment across locations.
• Drive and facilitate cross-functional collaboration across Game Development, Game Operations, and other Marketing disciplines.
• Coordinate global marketing efforts, align with product and business goals, and analyze campaign performance to inform future strategies.

Requirements

• 12+ years of B2C marketing experience, preferably in the gaming, digital entertainment, consumer packaged goods, or e-commerce industries, with an advantage in casual and female-focused game audiences.
• Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross-functional environment.
• Experience working with a broad range of marketing functions and understanding how they can work together to deliver growth.
• Excellent strategic and leadership skills, with a willingness to get hands-on.
• Exceptional interpersonal communication skills with the ability to influence and collaborate across multiple marketing disciplines.
• Must be located in or willing to relocate to Helsinki or London.

Culture & Benefits

• Culture built on independent cells and trust, empowering teams with freedom and independence.
• Comprehensive compensation and benefits designed to support employee well-being.
• Flat hierarchy where recognition is not tied to job titles like Senior, Junior, Principal, or Director.
• Dedicated mobility team and partners provide full support for relocation for employees and their families.