Social Media Manager (iGaming)

TL;DR

Social Media Manager (iGaming): Facilitating and executing Betway's social media strategy across the Mexico and LATAM region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns. Focus on curating and scheduling high-impact content, community management, aligning with marketing goals, and ensuring regulatory compliance.

Location: Hybrid in Mexico City. This role will facilitate and execute social media strategy across the Mexico and LATAM region.

Company

Betway, part of the NYSE-listed Super Group, is a digital gaming company striving to be a global leader in the online sports betting and casino industry.

What you will do

• Lead the implementation of social media strategy across sports & casino verticals for Mexico and LATAM.
• Manage content and campaigns, including curating and scheduling high-impact content across platforms (Meta, Snapchat, X, TikTok, YouTube).
• Lead real-time and reactive coverage of major sporting events and cultural moments, and manage community engagement.
• Conduct reporting and tracking of KPIs to optimize strategy, providing actionable recommendations based on insights.
• Develop influencer marketing strategies and content, liaising with influencers, partnerships, and external agencies.
• Adapt global brand concepts for Spanish-speaking audiences, including copywriting and translation, while ensuring compliance with responsible gaming standards.

Requirements

• Strong verbal and written communication skills.
• Proven success managing social media for a B2C brand, ideally in sports, entertainment, gaming, or betting.
• Deep understanding of Mexican sports culture and fan behaviour.
• Data-driven mindset with proficiency in analytics platforms and reporting.
• Strong copywriting and storytelling skills with a flair for engaging digital audiences.
• Proficiency in social media management tools and platforms.
• Fluency in English and Spanish (both verbal and written).

Nice to have

• In-depth knowledge of sports betting markets and previous experience in the online gaming or casino industry.
• Familiarity with Mexican advertising and gaming regulations.
• Creative flair with a sharp eye for trends and audience insights.
• Experience executing paid campaigns.
• Degree in marketing or related online qualification.

Culture & Benefits

• Comprehensive learning and development programs to expand skills and advance careers.
• Innovative Performance Tool for regular, constructive feedback and continuous improvement.
• Supportive, inclusive, and empowering environment with diverse teams across 16 countries and 85 nationalities.
• Focus on employee experience, honesty, and fairness.