Performance Marketing & Customer Acquisition Manager (AI, Fintech)

TL;DR

Performance Marketing & Customer Acquisition Manager (AI, Fintech): Optimizing media spend and customer growth strategy for consumer-facing products with an accent on data-driven decision-making and deep technical expertise in performance marketing. Focus on executing campaigns that drive measurable results, maximizing ROI across paid media channels, and leveraging A/B testing and funnel optimization techniques.

Location: Remote (Global), as the team works remotely from every corner of the world.

Company

hirify.global is pioneering a global financial revolution by offering cutting-edge solutions for integrating reserve-backed tokens across blockchains, including the world’s most trusted stablecoin, USDT, and expanding into energy, AI, and education sectors.

What you will do

• Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn).
• Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
• Manage media spend efficiently to ensure cost-effective conversions.
• Collaborate with cross-functional teams (product, creative, operation) to align marketing efforts with business goals.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or a similar role.
• Proven experience scaling customer acquisition for AI and financial products.
• Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
• Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
• Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, and X Ad Manager.
• Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.
• Excellent English communication skills.

Culture & Benefits

• Join a global talent powerhouse, working remotely from every corner of the world.
• Opportunity to contribute to a pioneering global financial revolution.
• Collaborate with bright minds in a lean and fast-growing industry leader.
• Be part of an innovative platform pushing boundaries in digital finance, AI, and other sectors.

Hiring process

• Application requires answers to additional questions, including experience promoting AI or financial products.
• Candidates are asked not to use AI tools for application answers.