Performance Marketing & Customer Acquisition Manager (Fintech)

TL;DR

Performance Marketing & Customer Acquisition Manager (Fintech): Developing and optimizing performance marketing strategies across paid media channels to drive customer acquisition with an accent on maximizing ROI and efficient media spend. Focus on leveraging data-driven decision-making, A/B testing, audience segmentation, and funnel optimization to achieve measurable growth for AI and financial products.

Location: Fully remote, global

Company

hirify.global is pioneering a global financial revolution by providing cutting-edge solutions for seamlessly integrating reserve-backed tokens across blockchains, driving sustainable growth through energy solutions, and fueling breakthroughs in AI and peer-to-peer technology.

What you will do

• Develop, execute, and optimize performance marketing strategies across paid media channels.
• Drive customer acquisition and maximize ROI through targeted campaigns.
• Manage media spend efficiently to ensure cost-effective conversions.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Analyze and report on campaign performance, providing actionable insights.
• Leverage A/B testing, audience segmentation, and funnel optimization techniques.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or similar.
• Proven experience scaling customer acquisition for AI and financial products.
• Strong analytical and technical skills with hands-on experience in ad platforms, tracking tools, and attribution models.
• Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
• Familiarity with Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms.
• Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.
• Excellent English communication skills.

Culture & Benefits

• 100% remote global team working from every corner of the world.
• Opportunity to collaborate with bright minds in the fintech space.
• Work on an innovative platform pioneering digital finance.
• Lean and fast-growing industry leader.

Hiring process

• Complete application questions regarding experience, budget setting, and interest in hirify.global.
• Answers to application questions must be provided without using AI tools.