Senior Community Manager (Esports)

TL;DR

Senior Community Manager (Esports): Leading global strategy for community marketing within the Play! Pokémon organization, focusing on digital spaces, engagement, and fan sentiment. Focus on developing foundational strategies for local game store communities, managing digital community growth resources, and collaborating cross-departmentally to align communications.

Location: Hybrid position based in Bellevue, Washington, United States.

Salary: $128,000 - $191,000 per year

Company

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, animated TV series, home entertainment, and the official Pokémon website.

What you will do

• Lead global strategy for community marketing endeavors promoting the Play! Pokémon organization, from live events to local game store play.
• Strategize which digital spaces to create and utilize to reach Play! Pokémon fans.
• Develop foundational strategy to support the Play! Pokémon local game store community.
• Manage resources supporting Play! Pokémon digital community growth, including vendor discovery and contractor management.
• Work with leadership across stakeholder departments to identify opportunities for growth and support of the Play! Pokémon digital community.
• Sophisticate methods for tracking and reporting on fan sentiment and collaborate on player and spectator issues.

Requirements

• Six to eight years of proven experience in community management for gaming and entertainment industries, including local game store communities.
• In-depth knowledge and understanding of social media and community platforms (X/Twitter, Discord, Reddit, Forums, YouTube, Instagram, TikTok, Snapchat, Facebook).
• Understanding of the “always on” nature of social media and willingness to work off-hours as needed.
• Proven expertise in developing compelling social media strategies and effective content strategies.
• Understanding of what drives the success of marketing for official, modern esports organizations and local game store communities.
• Ability to travel and participate in on-site events and activations.
• Must have legal authorization to work in the United States.

Nice to have

• Avid Pokémon player and fan with deep expertise in the franchise.
• Experience with developing and managing digital communities in Latin America.
• Experience with managing or supervising a community management team.
• Experience working within strict brand and/or legal guidelines or a highly-regulated industry.

Culture & Benefits

• Innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave, employer-paid life insurance, and long/short-term income protection insurance.
• 401k Employer Matching for US Employees.
• Hybrid work environment.