Senior Director of User Engagement

TL;DR

Senior Director of User Engagement: Leading the user journey from first interaction to loyal usage, focusing on activation, onboarding, retention, and CRM lifecycle management at scale. Focus on designing and optimizing conversion flows, building multi-channel communications, and maximizing product usage and customer retention.

Location: Hybrid setup, 3 days in-office weekly. Must be based in or able to work from Amsterdam or Sofia.

Company

hirify.global is a banking app redefining financial freedom across Europe and beyond.

What you will do

• Own the full user lifecycle from first interaction to monthly active user.
• Lead the Engagement function, covering activation, onboarding, retention, and lifecycle initiatives.
• Define the vision, strategy, and execution roadmap for hirify.global's user experience globally.
• Design and optimize onboarding flows that convert new users into active users.
• Build and optimize multi-channel lifecycle communications across email, push, and in-app.
• Implement strategies to increase product usage, frequency, and depth of engagement.

Requirements

• Proven experience owning user lifecycle, activation, retention, or growth at scale.
• Strong product mindset with a data-driven approach to decision-making.
• Expertise in cross-functional leadership, effectively partnering with Product, Marketing, Design, and Compliance teams.
• Track record of owning and exceeding major business metrics (e.g., DAU/MAU, LTV, Churn Rate).
• Commitment to continuously raising the bar for team performance, product quality, and overall user experience.

Culture & Benefits

• Hybrid setup (2 days remote, 3 days in-office weekly after 3 months).
• Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years.
• Support for growth with hirify.global Academy and €1,500 annual learning budget.
• Travel expenses are covered and a MacBook is provided.
• Delicious in-house lunches with vegan and vegetarian options.
• An optional pension plan with monthly contribution from hirify.global.
• Monthly contribution to your phone and internet bills.