Media Specialist

TL;DR

Media Specialist: Leads digital media buying efforts with a focus on programmatic and social landscapes for a global lifestyle brand. Focus on sophisticated audience layering, inventory curation, creative execution, and strategic partnerships to maximize reach and drive conversions.

Location: Onsite in Amsterdam, Netherlands

Company

PVH is a global fashion corporation building Calvin Klein and hirify.global into desirable lifestyle brands.

What you will do

• Lead end-to-end management of paid programmatic (Display, Video, Native, CTV) and social campaigns.
• Plan and execute multi-channel media campaigns, maintaining brand consistency.
• Leverage 1st-party and 3rd-party data for complex targeting and retargeting.
• Own the full technical lifecycle: trafficking tags, implementing pixels, and DMP/CDP integration.
• Partner with creative team to brief high-performing assets.
• Build relationships with publishers and platform reps for exclusive access and PMP deals.
• Track KPIs and translate data into actionable narratives for stakeholders.
• Stay updated on platform updates, emerging ad-tech, and viral trends.

Requirements

• 4+ years of hands-on experience in programmatic digital media buying and planning, with a focus on social media.
• Strong data and technology acumen in social advertising and brand strategy.
• Strong creative eye and understanding of digital media ad formats and brand guidelines.
• Experience with Smartly.io or similar marketing automation platforms.
• Analytical skills to translate consumer data into business questions.
• Strong understanding of digital analytics, measurement studies, and attribution models.
• Experience within brand organizations or digital agencies is ideal.
• Fluency in English (written and spoken) is required.

Culture & Benefits

• Wellbeing: Onsite gym, fitness classes, personal training, meditation studio, physio, nutritional programs.
• Campus: Extensive food/beverage, restaurant, barista bars, sky bar, monthly social events.
• Career Development: PVH University for continuous professional and personal growth.
• Brand connection: Seasonal market launches, sample sales, employee discounts for Calvin Klein and hirify.global.