Marketing Manager, Paid Third-Party Programs

TL;DR

Marketing Manager (Paid Programs): Leading the strategy, execution, and optimization of hirify.global's global third-party content syndication portfolio with an accent on expanding beyond traditional syndication models and shifting program mix toward net-new VP+ contact acquisition. Focus on establishing clear performance benchmarks, refining vendor mix, and ensuring flawless operational and martech execution.

Location: Hybrid (US-based)

Salary: $79,000–$109,000 USD

Company

hirify.global, Inc. is a global research and advisory company providing technology insights and objective business advice to leaders shaping the world.

What you will do

• Own end-to-end strategy, execution, and optimization for hirify.global’s global third-party content syndication portfolio.
• Expand beyond traditional syndication models by piloting alternative paid formats to reach executive audiences.
• Serve as the primary commercial and strategic owner for third-party syndication vendors, ensuring performance and compliance.
• Partner closely with Procurement and Legal to negotiate pricing, terms, and renewals.
• Ensure vendors meet all technical delivery standards and coordinate with Martech/Marketing Operations.
• Build best practice documentation and provide strategic guidance to marketing teams.

Requirements

• 5-7+ years of experience in B2B paid media, lead generation, or content syndication.
• Strong knowledge of third-party syndication vendors and gated asset distribution dynamics.
• Experience coordinating with Martech/Marketing Operations on lead flow, mapping, and data QA.
• Demonstrated success improving lead quality and managing multi-vendor portfolios.
• Ability to influence across teams, communicate clearly, and drive alignment in complex environments.
• Strength in vendor evaluation, negotiation, performance analysis, and issue escalation.

Culture & Benefits

• Competitive salary and generous paid time off policy.
• Medical, Dental & Vision Plans, Parental Leave, and Employee Assistance Program (EAP).
• 401K matching up to $7,200 per year and opportunity to purchase company stock at a discount.
• Collaborative, team-oriented culture that embraces diversity.
• Professional development and unlimited growth opportunities.
• Hybrid work environment offering flexibility and support for thriving.