Marketing Manager, Paid Third-Party Programs

TL;DR

Marketing Manager, Paid Third-Party Programs: Leading and optimizing hirify.global's global paid investments in external content syndication with an accent on strategy, vendor management, and martech execution. Focus on driving net-new executive contact acquisition and improving program performance through data-driven insights.

Location: This is a hybrid role. Benefits such as 401K matching and US health insurance indicate this is a US-based position.

Salary: $79,000–$109,000 USD

Company

hirify.global is a global advisory and research company founded in 1979, guiding leaders with actionable business and technology insights to help enterprise leaders succeed.

What you will do

• Own end-to-end strategy, execution, and optimization for hirify.global’s global third-party content syndication portfolio.
• Expand beyond traditional syndication models by piloting alternative paid formats to reach executive audiences.
• Serve as the primary commercial and strategic owner for third-party syndication vendors, holding them accountable to performance.
• Partner closely with Procurement and Legal to negotiate pricing, terms, and renewals.
• Ensure vendors meet all technical delivery standards and coordinate with Martech/Marketing Operations to improve data quality.
• Build and maintain best practice documentation and provide strategic guidance to other marketing teams.

Requirements

• 3+ years of experience in B2B paid media, lead generation, or content syndication.
• Strong knowledge of third-party syndication vendors and gated asset distribution dynamics.
• Experience coordinating with Martech/Marketing Operations on lead flow, mapping, and data QA.
• Demonstrated success in improving lead quality and managing multi-vendor portfolios.
• Ability to influence across teams, communicate clearly, and drive alignment in complex environments.
• Strength in vendor evaluation, negotiation, performance analysis, and issue escalation.

Culture & Benefits

• Hybrid work environment offering flexibility and support.
• Competitive salary, generous paid time off, and a charity match program.
• Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP).
• 401K matching (up to $7,200 per year) and opportunity to purchase company stock at a discount.
• Collaborative, team-oriented culture that embraces diversity and professional development opportunities.