Communications Specialist (Gaming)

TL;DR

Communications Specialist (Gaming): Leading social strategy and execution for a major gaming marketplace initiative with an accent on brand voice, social strategy, and business objectives. Focus on developing strategic briefs, content recommendations, and managing day-to-day social operations to drive audience engagement.

Location: Remote

Salary: $81,000 to $87,000 annually

Company

hirify.global helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business.

What you will do

• Lead social media strategy and execution for gaming marketplace initiatives, ensuring alignment with overall brand voice, social strategy, and business objectives.
• Partner cross-functionally with Marketplace, Product Marketing, and Integrated Marketing teams to translate priorities and campaign goals into actionable social plans.
• Develop strategic briefs and content recommendations that guide creative teams in producing culturally relevant, high-performing social content.
• Manage day-to-day social operations, including content planning, editorial calendar oversight, copywriting, publishing, community engagement, and light moderation.
• Identify and activate timely cultural trends, platform innovations, and creator ecosystem opportunities to drive authentic audience engagement.
• Track, analyze, and report on social performance metrics, leveraging data-driven insights to optimize campaigns and demonstrate measurable impact against business goals.

Requirements

• Minimum 5 years of experience within a major game publisher or the gaming industry.
• 3–5 years of experience in social media strategy, planning, goal setting, and execution.
• 3–5 years of strong analytical experience with the ability to translate insights into actionable recommendations.
• Proven experience managing high-volume social media channels.
• Demonstrated ability to balance creative thinking with data-driven decision-making.
• Strong copywriting skills with the ability to adapt tone of voice across platforms.

Nice to have

• Experience working on large-scale gaming marketplace or live-service initiatives.
• Deep understanding of social media trends, platform behaviors, and creator ecosystems.
• Experience with social management and analytics tools such as Sprinklr.
• Ability to influence cross-functional stakeholders without direct authority.
• Strong storytelling skills with the ability to present performance insights clearly.

Culture & Benefits

• Comprehensive benefits package includes medical, dental, and vision coverage.
• Flexible Spending Account available.
• 401k program.
• Competitive PTO offerings.
• Parental Leave.
• Opportunities for professional growth and development.