Account Based Marketing Specialist

TL;DR

Account Based Marketing Specialist: Planning and executing integrated marketing campaigns for large customer accounts in the Retail / Consumer Goods industries with an accent on bespoke 1:1 and strategic 1:few campaigns. Focus on designing tailored multi-channel programs, optimizing performance through data analysis, and driving pipeline and revenue goals.

Location: Hybrid (3 days in-office in Menlo Park, CA). Must be based in the United States, with a preference for offices in Menlo Park, CA, Dublin, CA, Atlanta, GA, or New York, NY.

Salary: $96,000–$126,000

Company

hirify.global is a fast-growing data cloud company empowering enterprises with a culture focused on impact, innovation, and collaboration.

What you will do

• Collaborate with sales, marketing, and sales development teams to design and execute high-impact programs.
• Craft tailored messaging for accounts and target audiences to drive new business and accelerate deals.
• Manage targeted advertising, mailers/swag, and contact discovery efforts.
• Develop multi-threaded, custom digital landing pages.
• Coordinate account-specific research, events, prospecting, and follow-up with cross-functional teams.

Requirements

• 1+ years of prior marketing experience, including ABM.
• Ability to think creatively and generate ideas for unique 1:1 and 1:few campaigns.
• Ability to evolve marketing programs based on performance data analysis and feedback.
• Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma or equivalent tools.
• Resourceful self-starter who can work successfully in an ever-changing environment.
• Exceptional attention to detail, strong project management, and time management skills.

Nice to have

• Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases.

Culture & Benefits

• Culture focused on impact, innovation, and collaboration.
• Opportunity to build big, move fast, and take technology and careers to the next level.
• Being part of a fast-growing team that challenges ordinary thinking and pushes innovation.