Staff Art Director (UI/UX)

TL;DR

Staff Art Director (UI/UX): Own and evolve Oura’s visual language across illustration, photography direction, and iconography in the Oura App, with an accent on defining principles, guardrails, and quality standards for scalable systems. Focus on building coherent illustration systems, setting photography direction, and ensuring visual consistency, clarity, and accessibility in UI in partnership with product design.

Location: Hybrid in San Francisco, California. Must be based in San Francisco, with an expectation to work from the office at least half-time. Note: Candidates residing in Alaska, Arkansas, Delaware, Iowa, Mississippi, Missouri, Nebraska, Oklahoma, Rhode Island, South Dakota, Vermont, West Virginia, and Wisconsin will not be considered.

Salary: $198,050–$233,000

Company

Oura is an award-winning health technology company focused on empowering individuals with deeper knowledge of their readiness, activity, and sleep quality through the Oura Ring and its connected app.

What you will do

• Own and evolve Oura’s product visual language for illustration, photography, and iconography, defining principles, guardrails, and a quality bar that scales across the app.
• Build and steward illustration systems (style rules, usage guidance, levels of abstraction, emotional tone, and governance) that stay cohesive as products and narratives evolve.
• Set photography direction and curation standards for product surfaces: subject matter, composition, lighting, tone, and sourcing—ensuring imagery feels human, contemporary, and trustworthy.
• Partner closely with Product Design and Design Systems to ensure icons and illustrative assets support clarity, accessibility, and conceptual correctness in UI.
• Develop clear creative briefs, references, and review rituals that help internal teams and external partners deliver consistent work with minimal iteration.
• Operate with a freelance-first mindset: source, onboard, direct, and manage external talent; maintain organized handoffs; and keep quality high.

Requirements

• 10 years of experience with at least 5 demonstrating ability to act as a high-influence individual contributor (Staff/Principal-style).
• A portfolio demonstrating system-level thinking across illustration and photography, including how principles were established and styles maintained.
• Deep experience working with freelancers and external partners: sourcing talent, writing briefs, directing creative, managing feedback loops, and delivering on deadlines.
• Strong taste and judgment across illustration systems (primary), photography direction (secondary), and iconography (supporting).
• Fluency collaborating with Product Designers and understanding how visuals support clarity, accessibility, and trust in UI contexts.
• Excellent communication skills, with the ability to explain the “why” behind decisions and give rigorous and respectful feedback.

Culture & Benefits

• Competitive salary and equity packages.
• Health, dental, vision insurance, and mental health resources.
• An Oura Ring of your own plus employee discounts for friends & family.
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off, and paid sick and parental leave.