Lifecycle Marketing Manager (AI)

TL;DR

Lifecycle Marketing Manager: Executing and optimizing multi-channel communications to help learners succeed on hirify.global, with an accent on campaign execution and user experience across email, mobile push, web push, and in-app notifications. Focus on designing and improving automated journeys across onboarding, activation, and re-engagement to optimize subscription rates and lead generation.

Location: Portugal

Company

hirify.global's mission is to empower everyone with the data and AI skills essential for 21st-century success.

What you will do

• Optimize subscription and renewal rates, and metrics related to quality lead generation.
• Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking.
• Plan and ship lifecycle campaigns across email, mobile push, in‑app, and browser notifications for Free registered, B2C, B2B, and Academic subscribers.
• Support the experimentation roadmap for CRM channels, documenting results, and translating insights into roadmap decisions.
• Design and improve automated journeys across onboarding, activation, re‑engagement/win‑back, cross‑sell/upsell, and renewal/churn prevention.
• Collaborate cross‑functionally with Product, Product Marketing, Data/Analytics, Content, Brand/Design, Paid, and Sales/CS (B2B).

Requirements

• Bachelor’s Degree in Business, Marketing, STEM or related field.
• 2-3 years work experience managing automated lifecycle communication.
• Experience with Customer.io or other email systems (Iterable, SFMC, Braze) and managing multichannel CRM campaigns.
• Working understanding of HTML + Liquid.
• Strong attention to detail with a commitment to flawless execution.
• SQL knowledge with the ability to independently pull data and generate reports.

Culture & Benefits

• Benefit from flexible working hours.
• Access a yearly learning budget for conferences & training to support your professional growth.
• Participate in international company retreats, fostering a global team spirit.
• Yearly refreshment of your IT Equipment budget for your home working setup.
• Collaborate with a truly exceptional team.