Software Engineering Team Lead

Software Engineering Team Lead for Reach Ads Product

Posted Date Feb 11, 2026 Employment Type Full-time Experience Level Not Applicable Location Germany Category ** Programming ** Company **bonial germany **

**bonial helps you save time, money and paper!

** We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience.**Would you like to join and be a part of digitalisation of retail?

** Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany, and “Bonial” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.

We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.

bonial welcomes both **full- and part-timers!

****INTRODUCTION

** Bonial is at the forefront of digital advertising technology, connecting brands with millions of users across our own platform and others like Meta, Google, and various programmatic platforms. Our strategic product, Reach Ads , is a cutting-edge solution designed to optimize digital ad delivery beyond our own platform and maximize user engagement.

We are looking for an experienced and visionary Software Engineering Team Lead to guide the development of our Reach Ads product. This role offers the opportunity to build and lead a diverse and dynamic team, combining in-house talent in Berlin with remote team members. You will collaborate closely with multiple stakeholders, including the Product Lead, to define the product vision and drive innovative solutions in the ad-tech industry.

In this position, your main tasks will include innovation, overseeing the software development lifecycle, fostering a culture of continuous improvement, and inspiring your team to achieve excellence. This is a unique opportunity to shape the future of digital advertising technology and make a significant impact on our business. If you are passionate about innovation in tech and inspiring teams, we would love to hear from you!

**As our new Team Lead in the Reach department, you will be:

**

• Responsible for leading a team of talented and diverse engineers
• Creating a mid- & long-term strategy for the team
• Working with a variety of technologies, including Java, Python and AWS
• Collaborating closely with Product & Development teams on company initiatives by building easy to maintain and scalable solutions
• Looking for innovative solutions in the cut-edge domain of Digital Advertising (ad-tech)
• Ensuring we build the right things: technical decisions are taken at the right time, with the right people and fit the global architecture Searching for Development & Programming roles that provide visa sponsorship? Connect with international employers through Development & Programming Jobs with Visa Sponsorship opportunities actively seeking talented professionals.
• Ensuring we build things right: system availability and stability, quality of service, compliance and security
• Coordinating projects, ensuring our quality standards
• Responsible for the growth of team members
• A coach and mentor for your team, holding frequent one-to-one meetings
• Responsible for a safe and healthy team culture, leading to team performance and quality of life
• Responsible for transparent communication and a culture of trust within the team
• Managing individual performance, expectations and continuous feedback
• Looking for opportunities to improve and help the team reach the goals

**Your Responsibilities:

**

• Team Leadership: Establish and lead a hybrid team of software engineers
• Product Development: Collaborate closely with the Product Lead and assigned Staff Engineer to define and shape the future of Reach Ads, ensuring alignment with industry trends and business goals
• Innovation & Strategy: Drive the technical vision and strategy for Reach Ads, leveraging the latest technologies and methodologies to maintain our competitive edge
• Project Management: Oversee the entire software development lifecycle, from planning and design to implementation and deployment, ensuring high-quality and timely delivery Explore our comprehensive directory of visa sponsorship jobs from employers worldwide who are ready to sponsor talented international professionals.
• Mentorship & Growth: Foster a healthy culture of continuous learning and professional development, providing mentorship and support to team members

**Your profile:

**

• Extensive experience in software engineering, and a strong background in team leadership
• Proficiency in Java as a programming language and a good understanding of software architecture
• Experience or willingness to work with a distributed team
• Excellent communication and interpersonal skills
• Agile mindset and experience with modern development practices
• Strong problem-solving skills and a passion for staying ahead of industry trends and technologies
• A curious attitude and the desire to challenge and be challenged!

Nice to have : Hands-on experience with third-party advertising platform integrations (Google Ads, Meta, DV360) and Adtech

**What We Offer:

Interested in opportunities specifically in Germany? Discover our dedicated Visa Sponsorship Jobs in Germany page featuring roles from top employers in this location. **High growth story - Bonial is a high-growth and dynamic company with continuous potential into the future. We are a leading player and a driving force in an industry that is undergoing a massive and a once-in-a-lifetime shift from print to digital.

Innovation & tech - we are a high-tech company focused on innovative technology, leveraging AI and other tools to maximize productivity and efficiency. We leverage these tools to continually enhance the performance of our company and our people, while driving results for our customers and users.

Exciting environment for professional development - strong support for your professional development, backed-up by a feedback culture to help you identify your strengths and opportunities.

Diversity - proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.

Wellbeing - we believe mental health is as important as being fit. That's why we're giving you free access to nilo.health, a mental health app. In terms of physical training, other than our awesome gym in the office, we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you don't have to worry about your retirement.

Sustainability - together with our Green team, we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet.

Flexibility - Currently, we have a policy that allows for up to 20% mobile work, which can be conducted from anywhere within Germany, and the option to work from abroad. Additionally, we offer 28 days of holiday. You also get an extra day for each calendar year (up to 30 days) as well as other occasions (moving, working on a social project, etc).*

Modern office - Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office, and a roof terrace for amazing social events.

Free lunch – whenever you’re at the office, we offer you different lunch options – and it’s all on us! Enjoy your lunch at a nearby restaurant that partners with us! Hot and cold drinks, fruit, regular varied and healthy breakfasts and other snacks at the office are, of course, always available for free for our employees.*

Social Culture – which encourages people to start conversations, build relationships and participate together in the community through regular team events.

Visa Sponsorship – we provide visa sponsorship for those of you who are eager to join us from outside of Germany.

Partner for retail - we empower retailers to reach their customers in the most efficient and effective way possible. We see ourselves as a critical business partner for retail, and as highlighted in our Company Vision, we “Enrich local shopping for everyone. Everyday.”

As part of the Axel Springer Group, we also align with the Axel Springer Essentials.

**If you think you could fit the bill, we'd love to hear from you!

** You can check out our bonial_people Instagram or read more about bonial culture and tech on Medium.

• as per our current Works Agreements