Product Marketing Manager (Telecom)

TL;DR

Product Marketing Manager (Telecom): Shaping how Massiva is positioned, launched, and scaled in the enterprise messaging space with an accent on translating market insights into clear positioning, differentiated messaging, and high-impact go-to-market execution. Focus on owning Massiva’s value proposition across segments, leading launches of new channels and routing capabilities, and improving funnel performance from acquisition to expansion.

Location: Office, Limassol, Cyprus. Official employment and support for a work visa is provided.

Company

hirify.global is a company focused on enterprise messaging solutions for customer communication through its product, Massiva.

What you will do

• Run continuous market and customer research to understand enterprise communication needs and telecom trends.
• Define and refine Massiva’s value proposition, positioning, and messaging across segments and use cases.
• Lead go-to-market strategies and execute launches for new channels and features.
• Improve funnel performance (acquisition, activation, retention, expansion) through experiments and data analysis.
• Plan and optimize multichannel marketing campaigns across various platforms.
• Create and optimize marketing assets, including landing pages, onboarding materials, and sales enablement content.
• Align Product, Sales, and Customer Success teams to ensure consistent messaging and smooth execution.

Requirements

• 4+ years of experience in Product Marketing or marketing within CPaaS, telecom, or messaging industries.
• Demonstrated hands-on execution skills, comfortable with end-to-end ownership from research to asset creation.
• Proven experience partnering closely with Product Managers on insights, priorities, and go-to-market.
• Experience defining and launching products/features, including positioning, messaging, and pricing input.
• Solid experience in market research, segmentation, and translating insights into actionable decisions.
• Strong analytical mindset with experience using data to guide decisions and continuous improvement.
• Excellent communication and collaboration skills.
• Advanced written and spoken English.
• Comfortable working independently and thriving in a fast-moving environment.

Nice to have

• Deep familiarity with A2P SMS and multi-channel messaging (WhatsApp, Telegram, voice, flash calls).
• Knowledge of deliverability and compliance topics (sender types, opt-in/opt-out, anti-fraud, routing quality).
• Experience marketing API products to engineers and business buyers.

Culture & Benefits

• Official employment and support for a work visa.
• Opportunities for professional growth.
• Friendly work environment.
• Flexible start to the workday.