Search Engine Marketing Specialist

TL;DR

Search Engine Marketing Specialist: Building and optimizing Google and Bing campaigns for a B2B legal AI technology company with an accent on ad copy, keyword expansion, and competitor analysis. Focus on conversion rate optimization, A/B testing of landing pages, and comprehensive performance reporting for revenue growth.

Location: Must join our Performance Marketing Team in Toronto, Canada.

Salary: $9,000/month CAD

Company

hirify.global is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

What you will do

• Optimize Core SEM and PMax campaigns on Google and Bing.
• Collaborate with content and design teams for high-performing ad copy and assets.
• Conduct ongoing keyword research, expansion, and audits.
• Analyze competitor ad strategies, messaging, and landing page performance.
• Report on key performance metrics including CTR, CPC, CPA, and Quality Score.
• Audit landing pages, identify conversion obstacles, and personalize experiences.
• Design, set up, and launch A/B and Multivariate tests using tools like Optimizely.

Requirements

• 4-5 years experience managing and optimizing SEM campaigns on Google and Bing in a B2B setting.
• Familiarity with new campaign types like PMax and Demand Gen.
• High level of expertise using Google Sheets / Excel.
• Expertise in Conversion Rate Optimization (CRO) and A/B testing, including using tools like Optimizely or VWO.
• Data-driven mindset with strong analytical skills focused on insights for campaign optimization.
• Must be able to work from Toronto, Canada.
• Ability to manage own business operations, including taxes, contributions, and invoicing, as an independent contractor.

Nice to have

• Experience using Multi-touch attribution tools such as DreamData or HockeyStack.
• Experience using CRM tools such as HubSpot or Salesforce.
• Knowledge working on SEO and SEO tools such as Google Search Console.
• 2-3 years working in a B2B SAAS setting.
• Experience working in the legal tech industry.

Culture & Benefits

• Be part of a Performance Marketing Team focused on data-driven decisions and sustainable growth.
• Join a dynamic group of high achievers who craft and execute strategic campaigns.
• Dedicated to diversity, equity, and inclusion, fostering an inclusive and valued environment.
• Provides accessibility accommodations during the recruitment process.
• Utilizes artificial intelligence to improve operations, with human review for all AI-generated output in recruitment.