Vice President of Retail Marketing

TL;DR

Vice President of Retail Marketing: Defining and driving the Retail Marketing strategy to fuel awareness, demand, and revenue growth for hirify.global's retail business with an accent on full-funnel performance and metrics from lead generation to conversion and retention. Focus on architecting unified go-to-market programs, championing multi-channel marketing best practices, and building the analytical infrastructure for high-growth engines.

Location: Remote, United States

Company

hirify.global creates technology to help restaurants and local businesses succeed in a digital world, transforming retail and hybrid retail - foodservice businesses with an all-in-one point-of-sale platform.

What you will do

• Develop and lead a comprehensive Retail Marketing strategy that drives acquisition, engagement, and revenue across retail customers.
• Ensure all retail marketing strategies are aligned with revenue goals, owning full-funnel performance and metrics from lead generation to conversion and retention.
• Build the operating model, analytics capabilities, measurement frameworks, and data infrastructure to optimize funnel performance.
• Champion best practices in multi-channel marketing, including digital advertising, organic content, email, field/partner programs, and local campaigns.
• Partner as a core member of the Retail Leadership Team to architect unified go-to-market programs, collaborating across the entire Retail ecosystem.
• Collaborate with the core Marketing organization to leverage global scale across brand identity, joint funnels, and shared data infrastructure.

Requirements

• Proven expertise in owning and delivering a definitive revenue number, with a P&L mindset for marketing investments.
• Obsessive focus on measurement and full-funnel unit economics, with a proven ability to build technical and analytical infrastructure.
• Track record of designing innovative go-to-market strategies that drive market differentiation.
• Deep technical mastery across the full demand-gen stack, including inbound (SEO, Web, Traffic) and strategic application of Paid Media.
• Strong executive presence with a history of recruiting and coaching high-performing, "MBA-caliber" teams.
• A "builder" mindset, thriving in early-stage environments with the grit to stand up new programs, channels, and operational boundaries from scratch.
• MBA preferred, or equivalent experience in an environment demanding high-level strategic and analytical thinking.

Culture & Benefits

• Competitive compensation and benefits programs.
• Focus on employee well-being and flexibility.
• Commitment to Diversity, Equity, and Inclusion.
• Embraces a hybrid work model that fosters in-person collaboration while valuing individual needs (company-wide policy).
• Provides AI tools across all disciplines to empower employees.
• Committed to creating an accessible and inclusive hiring process, providing reasonable accommodations.