Head of Digital Marketing (Fintech)

TL;DR

Head of Digital Marketing (Fintech): Own and drive digital marketing, branding, and communications strategy for a multi-product fintech, with an accent on budget ownership, customer communications, and search & discovery. Focus on shaping strategy in a changing landscape due to LLMs, optimising website conversion, and elevating brand presence.

Location: Hybrid (3 days/week in London, UK office)

Company

hirify.global is a fast-growing, profitable fintech providing an all-in-one business credit card & spend management platform to over 200,000 businesses globally.

What you will do

• Own digital marketing, branding, and communications strategy, reporting directly to the CCO.
• Manage millions annually on digital marketing with autonomy over allocation and investment.
• Set standards for customer communications across hundreds of touchpoints to maximise value.
• Work with in-house experts and agencies to improve search rankings across Google, Bing, and LLMs.
• Partner with design and SEO/AIO teams to optimise website conversion and application volume.
• Elevate brand presence, including evaluating above-the-line investment and owning social media strategy.

Requirements

• 5+ years of experience in digital marketing.
• Willingness to get your hands dirty and passion for digital marketing.
• Strong strategic thinking skills and work ethic.
• Ability to think from first principles and draw insights from data.
• Deep domain expertise in at least two of Google Ads, AIO, SEO, Branding, PR, Communications, Social Media Strategies, or Above-the-Line Marketing.
• Must be able to work 3 days per week from the London office.

Nice to have

• Ability to write SQL.
• Familiarity with data visualisation tools.

Culture & Benefits

• Fast-paced environment focused on piloting new ideas and scaling quickly.
• Emphasis on speed, simplicity, and taking ownership of tasks.
• Culture of direct and constructive feedback for employee growth.
• Private Healthcare including dental and opticians services through Vitality.
• Worldwide travel insurance through Vitality.
• Annual Learning and Wellbeing Budget and Enhanced Parental Leave.
• 28 days holiday plus bank holidays.
• Office perks include a pool table, arcade machine, beer tap, and dog-friendly environment.