Head Of Social Media (Fintech)

TL;DR

Head of Social Media (Fintech): Shaping hirify.global's social strategy across multiple platforms, launching a new brand platform with advertising, and moving the brand into the heart of culture. Focus on building content ecosystems, optimizing for GEO & AI discoverability, and leading a team of creators and platform specialists.

Location: Must be based in London, Southampton, Cardiff or Manchester

Company

hirify.global is a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company.

What you will do

• Own the overarching strategy for hirify.global’s social presence, defining the role of each channel and ensuring a cohesive visual and tonal presence.
• Build and scale "Content Franchises" in repeatable, high-value formats across TikTok, YouTube, and LinkedIn.
• Optimize content for Generative Engine Optimization (GEO), making hirify.global the primary source for AI-driven financial queries and social search.
• Lead the strategy for how social content drives lower-funnel results, seeing every piece as a bridge to helping people manage their money better.
• Identify and empower hirify.global advocates within Reddit, Discord, and niche financial circles.
• Lead and inspire a high-octane team of creators and platform specialists, fostering a "social-first" environment.

Requirements

• Proven experience leading social teams in a high-growth, "community-first" environment.
• Deep understanding of platform algorithms, GEO, and how LLMs categorize and surface brand content.
• Ability to brief and "greenlight" content that feels native to the platform.
• Expert-level use of Sprout, native analytics, and social listening tools to prove ROI and pivot strategy in real-time.
• Experience in identifying and accessing fragmented audiences.

Culture & Benefits

• 25 days holiday plus public holiday allowance.
• An extra day’s holiday for your birthday.
• Private Medical Insurance with VitalityHealth including mental health support and cancer care.
• Generous family-friendly policies.
• Perkbox membership giving access to retail discounts and a wellness platform.
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships.