Outreach Marketing Executive

TL;DR

Outreach Marketing Executive: Supporting the growth of annual insurance verticals by creating creative link-building campaigns to aid organic search performance with an accent on targeted online resources and content. Focus on pitching outreach materials to secure high-quality links and collaborating with internal teams across RVU to align campaigns with wider business goals.

Location: Hybrid: 2 days per week in our Tower Bridge office in London, United Kingdom

Company

hirify.global is the UK’s first comparison platform for car insurance, part of RVU, focused on empowering customers to make better decisions in insurance and financial services within the cutting-edge FinTech industry.

What you will do

• Generate ideas for online resources and content specifically targeted to individual, relevant publications and websites.
• Write outreach pitches and press releases tailored to target audiences.
• Create tailored, detailed prospect lists with relevant targets for each outreach campaign.
• Pitch outreach materials to relevant prospect lists to secure high-quality links, focusing on high authority websites.
• Collaborate effectively with internal teams (content writers, designers, SEO, PR) to ensure campaigns align with KPIs and business goals.
• Autonomously complete internal outreach tracking sheets to monitor and report on campaign performance.
• Work with your manager to learn marketing practices, tools, and platforms, applying and sharing learnings to improve processes.

Requirements

• A keen interest in the digital environment of SEO and AI, with a desire to learn and upskill.
• Basic knowledge of specific marketing tools, platforms, or search engine best practices (e.g., Google search principles).
• Understanding of link building impact within a wider SEO strategy.
• Strong written and verbal communication skills.
• Basic understanding of data and the ability to focus on task accuracy when reviewing campaign results.
• An openness to feedback and a willingness to ask questions to develop skills.
• Ability to follow creative guidance and contribute fresh ideas to campaign executions.

Culture & Benefits

• 10% discretionary yearly bonus and yearly pay reviews.
• Hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”.
• Employer-matching pension contributions up to 7.5%.
• One-off £300 “work from home” budget.
• Excellent maternity, paternity, shared parental, and adoption leave policy.
• 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year.
• Private medical cover, critical illness cover and employee assistance programme.
• Healthy learning and training budget.
• Electric vehicle and cycle to work schemes.
• Free in-office gym, accessible 7 days a week, and free breakfast daily.
• Equipped with great technology (choice of Mac or Windows).
• Free access to the Calm and Peppy app for physical and mental health.
• Regular events, from team socials to company-wide gatherings with insightful external speakers.