Marketing Effectiveness Manager (Fintech)

TL;DR

Marketing Effectiveness Manager (Fintech): Own and embed a data-driven marketing strategy across acquisition, retention, and brand, using key measurement projects like MMM and attribution. Focus on translating insights into actionable recommendations to scale acquisition, reduce churn, and improve return on marketing investment.

Location: Hybrid working model with 3 days in the office in London

Company

hirify.global is a publicly-traded FTSE250 FinTech company running mobile, web, and desktop platforms that help clients trade stocks, shares, leveraged products, Futures & Options, and Crypto.

What you will do

• Lead the development and refinement of IG's marketing mix model, delivering insights on channel effectiveness and optimal budget allocation.
• Design incrementality and geo-based experiments to validate and refine MMM outputs.
• Build and maintain marketing effectiveness dashboards and reporting for data-driven optimization.
• Champion analytical rigor and best practices in marketing measurement, educating teams on methodology.
• Collaborate with Data Science, Analytics, and Data Engineering teams to enhance data infrastructure and data quality.
• Contribute to the strategic narrative around marketing effectiveness, presenting insights to senior leadership and influencing investment decisions.

Requirements

• Minimum 3 years’ experience in marketing effectiveness or econometrics, ideally within financial services, fintech, or ecommerce.
• Strong working knowledge of marketing mix modeling, multi-touch attribution, and incrementality testing methodologies.
• Proven ability to work with large datasets and complex analytical challenges.
• Demonstrated track record of translating technical analysis into strategic marketing recommendations.
• Experience working across multiple marketing channels including paid search, display, social media, and ATL.
• Excellent stakeholder management and communication skills, with ability to present complex analytical concepts to non-technical audiences.

Nice to have

• Experience in regulated industries (financial services preferred) and understanding of compliance considerations in marketing measurement.

Culture & Benefits

• Hybrid working model with 3 days in the office to balance collaboration and connection.
• Commitment to diversity, creativity, and innovation.
• Tailored development programs, mentoring opportunities with leaders, and clear career progression.
• Opportunities to expand your network through committees, sports, and social clubs.
• Extra time off for volunteering and community work.