Marketing Effectiveness Manager (Fintech)

TL;DR

Marketing Effectiveness Manager (Fintech): Own and embed a data-driven marketing strategy across acquisition, retention, and brand, with an accent on marketing mix modeling (MMM), attribution, and incrementality testing. Focus on translating measurement insights into actionable recommendations to scale acquisition, reduce churn, and improve ROI.

Location: Hybrid, 3 days in office at Cannon Street, London.

Company

hirify.global is a publicly-traded FTSE250 FinTech company providing mobile, web, and desktop platforms for trading stocks, shares, leveraged products, Futures & Options, and Crypto.

What you will do

• Lead the development and refinement of the marketing mix model, delivering insights on channel effectiveness and optimal budget allocation.
• Design and deploy incrementality and geo-based experiments to validate MMM outputs.
• Build and maintain marketing effectiveness dashboards and reporting for data-driven optimization decisions.
• Champion analytical rigor and best practices in marketing measurement across teams.
• Collaborate with Data Science, Analytics, and Data Engineering to enhance data infrastructure and quality.
• Present insights to senior leadership to influence investment decisions and achieve targets.

Requirements

• Minimum 3 years’ experience in marketing effectiveness or econometrics, ideally within financial services, fintech, or ecommerce.
• Strong working knowledge of marketing mix modeling, multi-touch attribution, and incrementality testing methodologies.
• Proven ability to work with large datasets and solve complex analytical challenges.
• Demonstrated track record of translating technical analysis into strategic marketing recommendations.
• Experience working across multiple marketing channels including paid search, display, social media, finfluencers, affiliate, and ATL.
• Excellent stakeholder management and communication skills, with ability to present complex analytical concepts to non-technical audiences.
• Work format: hybrid, requiring 3 days in office in London.

Nice to have

• Experience in regulated industries (financial services preferred) and understanding of compliance considerations in marketing measurement.

Culture & Benefits

• Hybrid working model with 3 days in the office to balance collaboration and connection.
• Tailored development programs, mentoring opportunities with leaders, and clear career progression.
• Opportunities to expand your network through committees, sports, and social clubs.
• Extra time off for volunteering and community work.
• Commitment to building diverse teams with a variety of perspectives and skills.