Acquisition Lead (Digital Media)

TL;DR

Acquisition Lead (Digital Media): Leading subscription growth and engagement across paid channels for a digital media brand, with an accent on data-driven strategies, compelling value propositions, and optimized user journeys. Focus on developing and executing acquisition strategies, identifying high-conversion opportunities, and tracking performance using key metrics like CPA and ROI.

Location: Hybrid, requiring a minimum of three days per week in the office in the UK.

Company

hirify.global is a leading media business in the UK and Ireland, operating well-known newsbrands like The Times and The Sun.

What you will do

• Develop, own, and execute subscription acquisition strategies and campaigns across paid channels with robust testing plans.
• Use data and audience insights to identify high-conversion opportunities and develop targeted messaging and journeys.
• Partner with editorial, brand, and wider marketing team to align acquisition messaging with brand tone and content strategy.
• Collaborate with Retention Teams to ensure smooth transition from acquisition to onboarding and beyond.
• Track, analyse, and report on acquisition performance using key metrics such as CPA, conversion rate, and ROI.
• Stay on top of industry trends and competitors to inform strategic improvements.

Requirements

• Proven experience in acquisition marketing, preferably in a subscription, publishing, or digital media environment.
• Deep understanding of paid digital channels and how to use them to drive performance.
• Strong commercial acumen and performance mindset.
• Ability to translate insights into actionable plans and clear reporting.
• Comfort working cross-functionally in a fast-paced environment, with exceptional project management and stakeholder engagement skills.
• Strong copy and creative instincts, especially in positioning value propositions.

Culture & Benefits

• Private medical insurance including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass, and weekly exercise classes.
• 'Bikes for Work' and 'Electric Car' schemes.
• Generous pension scheme with employer contributions of up to 5%.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.
• Access to exclusive events, competitions, training, and LinkedIn Learning.
• Support for employee-led networks like African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out.